The Jaguar F-Pace has topped the list of the potentially most profitable used cars that dealers are buying in carwow online auctions.
The car delivered an average resale profit margin of £4,721. Analysis of the selling prices of cars sold in carwow auctions over a six-month period compared with their retail valuation indicates that eight of the top 10 most profitable models were premium-brand SUVs.
The Mercedes-Benz GLE was in second place with an average profit of £4,600, followed by the Range Rover Sport (£4,588), and the Audi Q7 (£4,466).
The only non-SUVs to make the top five were Volkswagen’s Golf R and the iconic Ford Mustang, with average potential margins of £4,443 and £4,205, respectively.
Three more JLR vehicles – the Velar, Discovery and Defender at £4,105, £4,092 and £3,731 respectively. Completing the top 10 is Audi’s Q5, with an average profit of £3,544.
The analysis was done as part of carwow’s Q3 Insider, an industry-focused report which includes the latest research, opinion and data from the online car marketplace, which launched today.
“Despite recent improvements in new car supply, sustained levels of demand are keeping the margins on many used cars at historically high levels,” said carwow’s UK Managing Director, Sally Foote.
“The potential profit margin of these vehicles reflects a segment of the market where consumer demand is really strong.
Since switching to an auction model in November 2022, carwow has increased customer engagement with its consumer-facing Sell My Car proposition, achieving 30% more sign-ups to sell used cars during the first half of 2023 than in the previous six months.