Dealer Auction’s October Retail Margin Monitor saw Toyota appear in the top 10 brands list for the first time since launch in January 2022, with an average retail margin of £2,300.
This secured it tenth place, joining fellow mainstream makes Kia and Volkswagen.
Land Rover topped the chart with an average retail margin of £4,250, followed by BMW (£3,200) and Volvo (£3,000).
The latest Retail Margin Monitor follows news that used car trade prices have experienced their biggest monthly fall since 2011, citing higher volume and less demand – with dealers stocking up selectively.
At model level, the Land Rover Discovery Sport claimed the top spot, with an average retail margin of £5,000, the second-highest average margin since August 2022.
It was also the second-quickest seller (31 days) and achieved the second-highest average Auto Trader Retail Rating2 of the month (84/100).
Elsewhere in the table, the Mazda CX-5 proved the fastest-selling profit-turner for the fifth month in a row, selling in just 28 days on average. It was also the top-rated model, with an average Auto Trader Retail Rating of 86/100.
Dealer Auction’s marketplace director, Kieran TeeBoon, said: “Toyota’s performance really stood out in October, with used RAV4, Auris, Aygo and Yaris models all selling in volume with healthy margins.
“This comes hot on the heels of Škoda’s first-ever appearance in the table last month, indicating that mainstream brands are resonating well with consumers at the moment. But it’s important to look at the overall picture, and the top 10 continues to be dominated by premium brands.”
Top 10 makes by retail margin
| Make | Average retail margin |
| Land Rover | £4,250 |
| BMW | £3,200 |
| Volvo | £3,000 |
| Mercedes-Benz | £2,950 |
| Audi | £2,925 |
| MINI | £2,600 |
| Mazda | £2,425 |
| Kia | £2,355 |
| Volkswagen | £2,350 |
| Toyota | £2,300 |
Top 10 models by retail margin
| Make & model | Average retail margin | Average Auto Trader days to sell | Average Auto Trader Retail Rating |
| Land Rover Discovery Sport | £5,000 | 31 | 84 |
| Land Rover Range Rover Evoque | £3,800 | 39 | 60 |
| Mazda CX-5 | £3,315 | 28 | 86 |
| Volvo XC60 | £3,310 | 41 | 64 |
| Hyundai Tucson | £3,300 | 37 | 71 |
| Mercedes-Benz C-Class | £3,225 | 40 | 65 |
| BMW 3 Series | £2,950 | 41 | 65 |
| Jaguar XF | £2,850 | 38 | 68 |
| BMW 1 Series | £2,825 | 38 | 73 |
| MINI Countryman | £2,800 | 39 | 69 |