Ola Källenius (54) is a friend of incorruptible analytics and crystal-clear strategies. So after starting work as CEO in 2019, he first cleared the trucks and the Smart small car brand from the group. He then sorted the action into his new strategy: From now on Mercedes Benz a provider of sustainable luxury’.
Sustainability and luxury – Källenius wisely chose the ingredients of his strategy. He promised his shareholders a steeply rising share price. Alone: His plan doesn’t work. Important model variants flop, the return on sales becomes porous, the stock market value is a disappointment.
Why has Mercedes-Benz slipped off the road to success? How dangerous could it be for the icon of the German automotive industry? And what is Källenius planning in this difficult situation?
Margret Hucko, an expert in the manager magazin editorial team for Mercedes-Benz, among others, provides information about this in an interview with editor-in-chief Sven Clausen.
In the podcast “Das Thema”, editor-in-chief Sven Clausen provides information every week about the editorial team’s exclusive findings on a topic that is crucial for the German economy. You can listen to the podcast via manager magazin as well as on Spotify
, Apple
, Deezer
and at Google
subscribe to.