German Manager Magazine: VW: Vague sales targets for more competitiveness?002935

Brand boss Thomas Schäfer and sales director Imelda Labbé have been looking for a way to improve Volkswagen Passenger Cars’ earnings by ten billion euros for six months. Now they believe they have reached their goal – and have even formulated slightly higher goals. But that could turn out to be a scam. Especially in sales.

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