Dear reader,
Air and train travelers are once again confronted with massive strike disruptions. There are certainly better ways to use your time than standing frustrated at the airport or train track. We have a special tip for those who decide at short notice: our premiere of “manage:mobility live” will take place this evening at 6 p.m.
Bernstein analyst Daniel Röska, one of the most prominent experts in the scene, will, moderated by my colleague Michael Freitag, explore with our subscribers the question, among other things: Why have the automotive industry’s electric strategies hardly caught on on the stock market so far? What’s the problem with Mercedes, Volkswagen and Co.?
Last chance, You can register for the virtual conversation at “manage:mobility live” here.
Difficulties with electrical transformation are also evident among suppliers such as Bosch. More on this in our topics of the week:
“Shut up Bosch, keep up with Gosch” is the law in and around Stuttgart. But the loyalty of the Boschlers is crumbling. The leadership around CEO Stefan Hartung (58) wants to cut thousands of jobs at the world’s largest auto supplier; also to absorb the effects of the expected shrinking combustion engine business. “We are not experiencing change, but rather a cultural break,” criticizes a trade unionist. Soon it will be said: If you don’t want to hear, you have to feel. There will be a Germany-wide protest on March 20th. My colleague Claas Tatje reports on the upcoming one “Storming the Bosch Bastille”
.
The electric car blues in Germany continues. According to the Federal Motor Transport Authority, purely battery-powered cars were the clear losers in February; compared to the previous year, the number of electric vehicle registrations fell by 15.4 percent.
Deep Drive: Then prefer a subscription
But it also goes in the other direction: one report
According to the start-up Faaren, almost every third car subscription customer (30 percent) will choose an electric car in 2023. A clear plus compared to 2022, when the BEV share was still 22.3 percent. A car subscription is “an ideal testing ground for the suitability of alternative drives for everyday use,” says the 42-page work. This also means: If in doubt, users can get rid of their electric vehicles quickly – and don’t have to worry about scary things like residual values (see Sixt).
Henrik Fisker (60) and his electric cars need help. The company of the former BMW designer can probably only be done by him Nissan’s entry
rescue. It is questionable whether the Japanese would be doing themselves a favor. Neither production nor sales get rolling. Now Fisker also suffered a social media meltdown. Marques Brownlee (30), one of the most influential tech influencers ever, punished the Fisker Ocean as “the worst car”
that he has ever tested. The video has so far had over 4.2 million views on YouTube. With his crisis management, Fisker made things worse. Brownlee borrowed George Saliba’s car. A Fisker engineer called him a short time later. Saliba filmed with us
– and presented a company in panic mode to several million TikTok users for a good five minutes.
Have a good week.
Kind regards, Christoph Seyerlein
Do you have any wishes, suggestions or information that we should take care of journalistically? You can reach my colleagues in the Mobility team and me at manage.mobility@manager-magazin.de
.
You can also find our newsletter “manage:mobility”. here on our website.