The British luxury car manufacturer Aston Martin is changing its boss for the third time since 2020 and is now bringing in Bentley top manager Adrian Hallmark (61) for the position. Hallmark will begin operations by October 1, the company said on Friday, confirming a report by the “Financial Times
“.
He succeeds Amedeo Felisa (78), who had been at the helm of Aston Martin since 2022. “I think now is the right time for a change,” explained former Ferrari manager Felisa. In February, Aston Martin postponed the launch of its first electric car due to lack of demand. In June last year, Aston Martin opted for the Development of electric vehicles supported by Lucid Group brought from the USA, it was about drive components. The manager magazine had James Bond’s favorite brand
examined more closely.
Hallmark steered Bentley onto the road to success
Adrian Hallmark took up his leadership role at Bentley in February 2018. At that time, the manufacturer of luxury automobiles was reeling worrisomely. Hallmark’s first annual balance sheet showed a loss of 288 million euros. Those days are over, Hallmark took control Bentley back on the road to success
and achieved higher returns than Porsche. The purveyor to the British royal family has been part of the Volkswagen Group since 1998.
Hallmark joined Bentley Motors in February 2018 for the second time in his career. He gained his first experiences at Bentley from 1999 to 2005 as a board member for sales and marketing. He was instrumental in defining and implementing the growth strategy for the new generation of Bentleys, which redefined the brand and created a new segment.
Hallmark studied mechanical engineering at the University of Wolverhampton, UK, holds a diploma in management studies from Henley Business School and an honorary doctorate in engineering from the University of Wolverhampton.