The setting was carefully chosen because for Herbert Diess it was an important model. At the Concours d’Élégance, a classic car meeting in the coastal town of Pebble Beach in California, the then Volkswagen boss had half a dozen historic Bullis brought to the market in the summer of 2017. The Pacific glittered in the background, and Diess, wearing a blue and white checkered summer jacket, explained how he wanted to continue the era of VW minibuses, which were considered icons, especially in America in the 1960s and 1970s. He proudly posed in front of an electric retro minivan, the ID Buzz, whose development was still in its early stages at the time. With this model, the dream of continuing the success story would come true, he told the American reporters.
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