The current hit parade of the best-selling premium electric models in China leaves for Audi, BMW, Mercedes and Porsche don’t foresee anything good. In the first six months of 2024, the stars in the world’s largest car market were: Tesla, Zeekr, Xiaomi and Nio.
For decades, China was the country of smiles for the German auto industry – high sales figures, even higher profits. Benz, BMW, Audi were revered in China as the “BBAs”. An estimated half of the earnings were earned in China. And now? The money printing machine from Asia comes to a massive halt.
The dilemma announced itself: 2023 had to Volkswagen after 15 years at the top of new registrations BYD the “new Volkswagen” from China. In the German-dominated premium segment, however, local manufacturers continue to feel relatively safe. But with the Chinese people’s desire to drive electrically, the dominance of the BBAs continues to decline.
Their own local heroes like Nio have shed all awe and compare themselves in videos with the Mercedes S-Class, which many car experts have long considered the best car in the world. How did the German car industry come to this flourishing in China? In this podcast, Margret Hucko, editor of manager magazin, provides information about this in conversation with editor-in-chief Isabell Hülsen.
In the podcast “Das Thema”, editor-in-chief Isabell Hülsen provides information every week about the editorial team’s exclusive findings on a topic that is crucial for the German economy. You can listen to the podcast via manager-magazin.de and on Spotify
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