The fact that Volkswagen once sponsored the European Football Championship has been history since 2021. Wolfsburg have to save and were on the substitutes’ bench at this year’s European Championship. BYD stepped in and made a name for itself with major advertising presence. Although the Chinese have only sold a mid-four-digit number of cars in Germany so far, they still want to sell 120,000 electric cars by 2026 and despite planned punitive tariffs. This should be achieved with competitive prices, a second factory in Europe and eight of its own cargo ships, each of them with space for several thousand vehicles.
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