German FAZ: Discontinued model 007910

In the car world, hardly any stone is left unturned. Since politicians in Europe imposed the drive change with a crowbar and China opened up the market with an aggressive industrial policy, no one can feel safe anymore. Not only do a lot of suppliers have to experience this, the air is also becoming increasingly rarefied for manufacturers. This is especially true for those who, like Volkswagen and Stellantis, are in the volume business and face the full force of competition from the Asians. In addition, there are home-made problems. At the Opel parent company Stellantis it is the merciless fixation on margins and efficiency. CEO Tavares has already enjoyed a reputation as a cost-killer who eliminates everything that comes his way. This strategy also seemed to work in the first three years after 14 car brands merged to form Stellantis. The margin was right, the stock market was jubilant.
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