The truck builder Daimler trucks has found a new boss for the Mercedes-Benz Trucks brand and the Europe and Latin America regions. The supervisory board appointed manager Achim Puchert (45) as a new member of the board at the beginning of December this year, the commercial vehicle manufacturer from Leinfelden-Echterdingen near Stuttgart announced.
Successor to Rådström
Puchert succeeds Karin Rådström (45), who has been head of the DAX company since October. The 45-year-old has been heading the truck and bus business in South America since 2022, the company announced.
This is a turning point for Daimler Truck. Karin Rådström replaced Martin Daum after a good seven years at the helm. The Swedish native is only the sixth woman to become CEO of a DAX company. And with her In the future, CFO Eva Scherer (40) will manage the group. She was in April from Siemens came; She is also the first woman to hold this position. Together they form a dual female leadership at a large German stock exchange group. You are writing economic history – and of all things at a company that initially does not seem feminine at all, with a female quota of just over 15 percent.
Most recently, weak demand
The commercial vehicle manufacturer is currently struggling with weak demand as a result of the economic crisis. Most recently, the Mercedes-Benz truck brand in particular recorded this significant declines in sales.
Puchert began his career in what was then the Daimler Group in 2002 and worked in international management positions until 2010. He later worked as a senior manager for Daimler’s truck cooperation in Russia. Since 2022, Puchert has led the truck and bus business in South America as CEO and President Mercedes-Benz do Brasil and Latin America.
His success in restructuring the Brazilian business probably spoke in favor of the manager as the new head of Mercedes-Benz Trucks. Puchert impressed with his restructuring of the Brazilian market, which he carried out together with Rådström. Mercedes-Benz do Brasil sent 3,600 employees home and outsourced tasks such as logistics and maintenance work.