The rebellious little ones, you know, puberty and all that. At some point the children grow up, can do some things better than their parents, and they approach things with enthusiasm that their elders dismiss with “We’ve always done it that way” sentences. A very special change in the parent-child relationship has been taking place in the automotive industry for some time now. It also stems from the fact that fresh thoughts are needed at a time when there is talk of transformation to new forms of mobility in general and types of drive in particular. Now all kinds of brands are approaching customers whose names they don’t know or can’t even pronounce. So what if traditional providers shine a light on established terms?
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