He was considered a “Mister automated driving”: Harald Kröger (57) was one of the thinkers in the German auto industry for many years. First at Mercedes, then at Bosch. But a good three years ago he suddenly left the Bosch management and devoted himself even more to the semiconductor business. Today Kröger is a member of the board of directors and automotive chief at Sima.ai, a US start-up, the semiconductor of which is designed for use with artificial intelligence.
In our talk format “Manage: Mobility Live”, Kröger describes where the deficits are in Germany and how the auto industry could become a pioneer of using artificial intelligence. As a subscriber, you can register for the digital event for free.
Auto battery guesser AI
With the help of the latest chips, it must be possible to breastfeed the energy hunger of the applications. If drivers really gave up the wheel today and the vehicle drives autonomously, the battery is empty faster – 30 percent. Manufacturers like Sima.ai, on the other hand, promise ten times higher efficiency and performance.
Kröger has long since arrived in the culture of the start-up. Kröger does not mourn the long decision -making channels in his old Bosch and Mercedes groups with a high risk auction for American conditions. But he sees his old industry before a revolution.
The end of the sheet metal bends
For more than a century, everything in the automotive industry has turned around the mechanics: But the tin bends industry changes dramatically: “Our cars have really become intelligent!”
Are you soon smarter than the drivers? We talk to him about this in our digital event “Manage: Mobility Live” on March 19 at 2 p.m. Subscribers can follow the event live and ask questions.
And take that with:
An insight into the application of artificial intelligence in the car.
An answer to the question of how long it takes before the cars drive really autonomously.
In the spring of 2025 it is about leadership culture in Silicon Valley.