Kult, bestseller status, global icon ”-well, what could the Volkswagen HR here speak here? Tip: It has no bikes and no engine. No, Gunnar Kilian committed VW currywurst in a contribution to the LinkedIn platform last week, which is well on the way to replacing the car as the best-selling product of the Wolfsburg Group. In last year, Volkswagen sold only around 9 million vehicles. On Tuesday, the group reported a drop in profits of more than 30 percent, the dividend is to be shortened by a third. This VW sold 8.5 million curry sausages – a new record. The Wolfsburgers know about the potential of the sausage and market them accordingly, have given them an original part number (199 398 500 a) and manufacture them in their own butcher. “But we don’t rest: our next currywurst coup is already in the works!”, Walking director Kilian continues. The contribution cannot be found more precisely. However, remarkable radio listeners were able to track down the currywursträtsel. This is how Kantinen boss Markus Greiner recently revealed to the broadcaster “Antenne Lower Saxony”: “We will now even go to retail with a variant, where we even offer them in the curries sauce, for home or in the office.” Be Meica, which has been on the refrigerated shelves since 2002. In some supermarkets in Wolfsburg’s surroundings, the sausage and sauce of VW are already available individually – you can also order them on the Internet from some dealers. When and where the ready meal will be available, you did not want to comment on VW this week. It is not the first time that the company is thinking of its canteen classic again. The VW currywurst has always been political, in its shiny, red sauce there is some social change. So they are now available as a pure beef sausage, with which they can also eat Muslims, a vegan variant is also offered so that all animal lovers are served. When Volkswagen wanted to switch the canteen of the so -called brand high -rise to vegetarian food in 2021, the lovers of the currywurst thought the beginning of the end. As is well known, former Chancellor Gerhard Schröder (SPD) interfered: that would not have existed, if he was still sitting on the group’s supervisory board, he said at the time. “Currywurst with French fries is one of the strength of the skilled worker and skilled worker in production. That should stay that way. ” Even a hashtag is the eighty year old: #RettetdieCurrywurst. In fact, around two years later, VW Fisch and Meat made the canteen menu possible. The only question remains whether that would be good or bad news for the Wolfsburgers.
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