Audi Break the profits. In 2024, the post-tax result of the Ingolstadt VW subsidiary dropped by 33 percent to 4.2 billion euros, as the group announced. It is already the second significant decline in a row. The number not only refers to the core brand, but to the sub -group Audi, which also includes Bentley, Lamborghini and Ducati. Audi reacts to the current difficulties with job cuts, As was already known on Monday evening.
“A year ago we said that in 2024 it was a year of transition. The challenges did not become smaller. Weak demand meets an increased supply – especially in China.
In 2024, like many other car manufacturers, Audi had suffered from weak demand and price struggles in China. In the first half of the Ingolstadt, there were still problems with missing parts for larger engines and high provisions for the Closure of the work in Brussels In addition. The drop in sales of the core brand Audi also caused sales, which dropped by almost 8 percent to 64.5 billion euros.
Smaller brands run better than Audi himself
The three smaller brands in the Audi group, on the other hand, ran better and pulled the result significantly up. Each of them came to significantly higher operational returns than the core brand Audi – above all Lamborghini, who plays with a margin of 27 percent in its own league, as CFO Jürgen Rittersberger (52) said. In contrast, at Audi it was only 4.6 percent.
In 2025 Audi wants to increase sales, sales and return again, but it won’t be easy. “But we still have a tough way ahead of us,” said Rittersberger. “The markets remain competitive.” In addition, there is further retention of purchase in China, where Audi only expects a sideways movement during sales. On the other hand, new models should help. In 2024 and 2025, more than 20 would come onto the market, said Döllner.
Another risk of Audi is the current customs policy of USA. In the short term, levers were only limited here, it said. Audi may therefore have to increase prices in the USA.
Not the only drop in profits in the car industry
Audi is not alone with the slump in profits. Also the two premium competitors BMW and Mercedes Benz have reported crashes, as well as the group mother Volkswagen and the VW sports car daughter Porsche. But in comparison with the arch -rivals from Stuttgart and Munich, the special situation characterized by a special situation characterized by Corona and chip deficiency, Audi is rather weak.
At Mercedes, the profit dropped by 28 percent, but was still 10.4 billion euros, at BMW it was 37 percent down to 7.7 billion. Both values, of which Audi can only dream of.
And so Audi joins a trend widespread in large parts of the industry – and strokes jobs. On the eve of his year, the car maker has the Reduction of up to 7,500 jobs by 2029 in Germany announced, albeit without any operating dismissals.
Audi has to save vigorously
There should also be further financial incisions – among other things, the participation of the employees is restructured and shortened for some time. In the medium term, Audi expects savings of at least one billion euros each year.
For a long time there is an agreement with the employee side for implementation, which, among other things, also extends an extension of employment securing by the end of 2033 and a bonus for members of the IG Metall provides.
More on the subject
The current forecast for 2025 does not include the degradation measures. However, it is still unclear whether costs or savings will be predominated in the current year.
The reduction does not yet apply when the employees have been paid for 2024, which will be paid out in the current year. With 5310 euros for a skilled worker, in view of the weaker business, she is much lower than a year earlier, since it depends, among other things, on the operational result. A year ago there was still 8840 euros.