It should be a commercial with which Volkswagen wanted to build up the love of customers from previous years again. For the queen anthem “Under Pressure” from the eighties, young and old people hug each other. VW models roll through wide landscapes, the car shows itself as part of life with all its ups and downs. The film, which Europe’s largest car company presented in early March, took around two minutes to present its new e-small car “Id.Eevery1” in Düsseldorf.
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