German FAZ: Looking for the lead009236

Audi’s advertising slogan “Ahead of Technology” was promising for a long time and made it clear the leadership claim of the Ingolstadt leadership. In the past there was a lot to celebrate, be it the gifted fifteen cylinder, the Quattro all-wheel drive or be it the light aluminum body called Space Frame. But the Audian’s party has now subsided. The car maker has been deep in the crisis for years.
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