Volkswagen hires his crisising car sheet shape Heycar. A spokesman for the Financial Daughter Volkswagen Financial Services confirmed a report from the “Automobilwoche” to Manager Magazin. In Germany, the Heycar group wants to take the market from the market in mid -May, a few weeks later in Great Britain.
Heycar does not go into bankruptcy, it was said, but is being abandoned. In France, the third remaining market of the used car exchange, Volkswagen intends to liquidate after the outstanding labor law exams.
According to the report, the end of the platform concerns 126 employees, 26 of them in Germany. Around 450 people were once employed at Heycar, but the company had already thinned out its workforce in several waves of discharge. So now the final one. A spokesman said that a large part of the remaining employees will have to separate.
Volkswagen competed in 2017 to push from the throne with Heycar Mobile.de and Autoscout24. Designed by the BCG subsidiary Digital Ventures and equipped with several hundred million euros, the VW finance daughter wanted to conquer the market for used car platforms and become one of the “largest used car dealers in the world”.
In the beginning it seemed as if Volkswagen could hit a nerve with it: with Mercedes, Renault and Allianz, well -known well -known groups in Heycars Mobility Trader Holding GmbH.
Over the years, however, the project turned out to be an expensive false handle. The hopes that car dealers would do not fulfill the fact that car dealers would go for an alternative to the mighty top dogs such as mobile.de and autoscout24. Heycar used too few to market her vehicle stock online.
That let the belief in success disappear, initially at Mercedes – The Swabians rose out in spring 2023
. Almost a year later, Allianz also pulled the ripcord, As the Manager Magazin reported exclusively
. The shares each went to Volkswagen Financial Services, and since then the company holds 91 percent in the Heycar mother company.
Despite the outsids of the fellow campaigners, Volkswagen did not want to give up at first. Heycar put the business in Germany in the back, a stronger focus on the markets in the UK and France should bring the turn. That also failed. Now the remaining shareholders have decided not to invest money in the unsuccessful used car exchange.