FAZ+Amazon Echo device: Alexa+: The strategic implications for Amazon and Anthropicvon Marcel Weiß12.03.2025, 06: 50 reading time: 7 min. Image description The time has come. With Alexa+, Amazon presents a voice assistant to fulfill what Alexa had already promised to launch more than ten years ago. At that time, Jeff Bezos wanted to build a speaking computer in Star Trek style. So why does the update only come this year?
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