The MINI Countryman provided dealers with April’s highest profit potential, in the sub-£10,000 retail bracket, according to Dealer Auction’s Retail Margin Monitor. With an average retail margin of £2,650, the highest margin recorded for a model this year, the model was also the fastest mover in the chart (selling in 29 days on average).
The MINI Countryman was followed by the new-entry Nissan X-Trail, with an average margin of £2,600, and the Ford Kuga (£2,550).
Dealer Auction’s marketplace director, Kieran TeeBoon, said: “It’s certainly been a strong start to the year for MINI, with its hatchback model taking top honours in February and the brand itself being a firm fixture in the top 10 for sub-£10,000 retail.
“Its performance will be food for thought for dealers, as competition for desirable stock intensifies.”
In the top 10 for models retailing above £10,000, the Land Rover Discovery Sport topped the chart with an average retail margin of £4,125.
The Mercedes-Benz C-Class and Volvo XC60 also continued to perform well.
At brand level, BMW topped the chart for makes for models with a retail value of under £10,000, with an average margin of £2,350 (its highest margin this year).
It was followed by MINI (£2,275) and Volvo (£2,260).