German Manager Magazin: Daimler Truck and Toyota: Fusion of the daughters Fuso and Hino ensures new truck alliance004251

The commercial vehicle manufacturer Daimler Truck and the Japanese car manufacturer Toyota Put truck shops of the daughters Mitsubishi Fuso and Hino together. The corporations want to hold 25 percent of the shares on a new listed holding holding, as it was called on Tuesday in Leinfelden-Echterdingen and Tokyo.

The company’s operation is scheduled to start in April 2026, it is to be noted in Tokyo on the stock exchange. The head of the joint company becomes Daimler Trucks Asian boss Karl Deppen (59). The aim is to build and sell trucks together.

“We bring two strong partners together to form an even stronger company and successfully design the decarbonization of traffic,” said Daimler-Truck boss Karin Rådström (46) according to the message. Together, the Daimler subsidiary Mitsubishi Fuso and Hino Motors had the opportunity to use size advantages-these scale effects are the key to success in the technological renovation of the industry. The company will employ 40,000 employees in the future.

Fusion announced as early as 2023

This merger started in early 2023 with a few cranes who were in Japan are considered holy birds and as a symbol of loyalty, loyalty and happiness. The then boss of Daimler Truck, Martin Daum (65), visited Akio Toyoda (69), at that time CEO and today supervisory board head of the autogor Toyota. Toyoda likes to honor visitors today with a decal in the meme style. For Daum he had a different honor: cranes, folded from a film that is otherwise used for battery cells.

One alliance Between Hino and Step Wasn’t it failed, why not a new attempt by Hino and Fuso? Toyoda and Daum found each other, declarations of intent were signed; And another two and a half years and many negotiating rounds later will actually become a new truck company from the first visit.

The end of the world AG

The merger of the subsidiaries Fuso and Hino should redesign the Asian truck market and at the same time seal the end of the former World AG. At the end of the 1990s, the then Daimler boss Jürgen Schrempp (80) had built an alliance of Daimler, Chrysler and Mitsubishi, with which he wanted to dominate the car world. When Daimler Truck gives the majority on the former Mitsubishi subsidiary Fuso, the last rest of this world AG has shrunk except for a minimum.

The new boss Karl Deppen now has to see that he succeeds the integration of the more western Daimler truck subsidiary Fuso with the traditionally Japanese truck farmer Hino. So far, Deppen has the Asia segment of Daimler Truck. He has a brilliant reputation in the company, and was also on the shortlist for the successor to the long -time boss Martin Daum. The last obstacle in the negotiations with Toyota was a diesel scandal at Hino a few years ago that also affected the US business. The Daimler truck side wanted absolute security that it was not hit by the damage.

Daum, later Rådström and also Supervisory Board chief Joe Kaeser (67) wanted to make sure that they do not feel similar to the pharmaceutical company Bayer. After the takeover of the US group Monsanto, the Leverkuseners had been involved in billion dollar litigation.

Apparently Karin Rådström found the necessary security.

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