German Manager Magazin: BMW: Europe and Mini save sales despite the weakness in China004311

BMW Comes better through the crisis in the case of sales than its competitors From the VW subsidiary Audi and Mercedes Benz. In the first half of the year, the Munich team was almost stable their sales at Group level.

Specifically, they delivered 1,207,388 cars from the three brands BMW, Mini and Rolls-Royce, as the group reports. That was half a percent less than in the same period last year. The trend is even slightly positive: in the second quarter it went up 0.4 percent.

Still downward trend in China

Like the rest of the German auto industry, BMW was unable to escape the downward trend in the competitive Chinese market. There it went down by 15.5 percent to almost 318,000 cars.

But in all other regions, BMW was able to grow, especially Europe with an increase of over 8 percent to 498,000 cars. Even in the USA Despite all the tariffs, it was up to 193,000 cars by 2.7 percent. However, this should also be due to the fact that BMW has not yet passed on the additional costs due to the tariffs to its customers.

Stem brand a little worse

However, the BMW stem brand cut off a little worse. Her heel lost 2.3 percent to 1.07 million vehicles. After the renewal of the portfolio, Mini was able to get a whopping 17 percent on almost 134,000 cars. Even with electric cars, things continued to be significantly up: 16 percent to 220,500. That is more than twice as many as with competitors Mercedes-Benz and Audi, who have already presented their numbers.

Overall, BMW also did better in the first half of the year than the premium competition. Audi had to report a decline of 6 percent to 783,500 cars, including Vans, Mercedes-Benz went down by 8 percent to 1.08 million cars and vans, without vans by 6 percent to 900,000.

The VW Group, as a total of the largest German player, to which Audi also belongs, developed a little better with an increase of 1.3 percent to 4,405,300 cars.

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