Mercedes-Benz India launched its Dream Days festive campaign on September 2, 2025, offering customers innovative financial solutions and curated experiences through October 31. The luxury carmaker introduced the campaign to drive customer sentiment during the festive season with flexible payment options, trade-in benefits, and zero downpayment programs across its dealership network.
The campaign targets luxury car buyers with tailored financial packages designed to make Mercedes-Benz ownership more accessible. Key offerings include EMIs starting at 1% of the vehicle’s ex-showroom price, seasonal payment plans, and the Key to Key program that allows customers to upgrade vehicles with zero downpayment after 24-36 months.
“India is a nation built on dreams- from startup founders, entrepreneurs to seasoned executives, every dreamer deserves the luxury that they aspire for,” said Santosh Iyer, Managing Director & CEO of Mercedes-Benz India. “This festive campaign, hence, underlines our commitment to fulfil the aspirations of our customers, offering flexible and curated financial solutions, supporting them with their purchase decision.”
Financial Solutions and Programs
The Dream Days campaign introduces several ownership models. The Value Added Ownership program targets entry and core segment buyers with low downpayments and competitive interest rates. First-time Mercedes-Benz buyers receive Welcome Benefits on trade-ins of their current vehicles.
The Flexible Payment Plan allows customers to make seasonal payments during bonus or dividend months, addressing uneven cash flows. The Key to Key Program enables select model buyers, particularly S-Class customers, to own two Mercedes-Benz vehicles over four years with one upgrade at no additional cost.
Ground Events and Customer Engagement
Mercedes-Benz will host Dream Days Festivals in six cities – Chandigarh, Ahmedabad, Pune, Bengaluru, Chennai, and Kochi – starting October 2025. The two-day festivals will feature driving tracks showcasing sedans, SUVs, battery electric vehicles, AMG models, and the G-Class, expecting over 300 daily participants.
The festivals include dynamic terrain simulations such as side slopes, articulation tests, stepped inclines, and emergency braking scenarios. Events will feature Burmester Sound Experiences and conclude with sundowner gatherings.