The car manufacturer Mercedes Benz wants to in despite the enormous competition in China Keep the price level of its premium models stable there. The strategy of keeping out of the hard price war, especially at electric cars, the most important global car market is not changed, said Mercedes CEO Ola Källenius (56) shortly before the IAA car facility on Sunday in Munich of the Reuters news agency.
The brand with the star fights in China with a decline in sales. The first electrical top class models of the EQ brand have not brought the hoped -for success in recent years. The competition from Chinese manufacturers is large for electric cars, the prices of their models are lower, and the vehicles are often technically superior to digital functions and networking.
Källenius relies to regain lost terrain with the new electric SUV GLC presented on the IAA. With a lot of high -tech, an almost “crazy” wide screen over the cockpit and generous space in the interior, the model in China will hit the nail on the head, said Källenius. Mercedes demands a slightly higher price than the competition, but not so much that it would surprise the previous buyers of the important model of the Swabians.
In addition to the headwind in China, the US customs policy of Mercedes as well as the other German, low-export carmakers put pressure on. Källenius said he hoped that the reduction in the US import customs that had been negotiated between the United States and the European Union will soon come into force from 27.5 percent to 15 percent.