German Manager Magazin: VW, Riese and Müller, Aston Martin – The newsletter “Manage: Mobility” 004410

Dear reader, dear reader,

the IAA Mobility Fill the city center of Munich with their “Open Space” these days – the car manufacturers are particularly prominent: Porsche For example, his fans presents an oversized brand logo on Wittelsbacherplatz, Mercedes is shot at its visitors through a huge model of the new star grille.

Expensive, fast-this also works on two instead of four wheels, for example with Speed ​​Pedelecs from the Hessian manufacturer Riese and Müller. The bikes can even be driven on a test track in the English garden on the IAA. You can read everything you need to know about the high -speed bikes and business with them in one of our topics of the week:

Why e-bikes could soon prevail for more than 10,000 euros.

Why the electric car sale according to Tesla’s model failed at VW.

How the Belgian e-bike manufacturer Cowboy wrestles for rescue.

Topic of the week: Why e-bikes could soon prevail for more than 10,000 euros

Schneller Flitzer: Mit dem Speed-Pedelec darf man in Deutschland nicht auf Radwegen fahren

Schneller Flitzer: Mit dem Speed-Pedelec darf man in Deutschland nicht auf Radwegen fahren

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Fast speedy: With the speed pedelec you can’t drive on bike paths in Germany

Photo: Lars Schneider/ PR

On average, German workers commute between 14 and 19 kilometers to work – most of them seem too long to master them by bike. Speed ​​pedelecs, i.e. e-bikes that drive up to 45 kilometers per hour, could be a solution. The hook on it: The bikes quickly cost more than 10,000 euros and fall into the “Small Strad” category, so apply to them in Germany particularly strict rules. My colleague Lutz Reiche looked up the market and spoke to managers from the manufacturer Riese and Müller and Stromer. They hope On an early S-Pedelec boom 

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Heads: Martin Sander +++ John Elkann +++ Friedrich Merz

Vertriebsprofi: VWs Vertriebsvorstand Martin Sander soll das Agenturmodell beim Autohersteller abwickeln

Vertriebsprofi: VWs Vertriebsvorstand Martin Sander soll das Agenturmodell beim Autohersteller abwickeln

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Salesprofi: VWS sales board Martin Sander should handle the agent tower model at the car manufacturer

Photo: Nils Hendrik Mueller

As one of his last official acts as Ford European chief, Martin Sander (58) in 2024 gave up agency sales. Shortly afterwards he became a sales board at VW – and cut out the next agency. VW turns over to private customers in Germany in the sale of its electric cars, and the preliminary stage for direct sales did not work. My colleague Christoph Seyerlein talked about it on the IAA with Sander 

, Why Tesla but cannot sell his cars without a dealer.

Whether retirement home or association to support drug addicts can choose, safe: The Fiat heritage and billionaire John Elkann (49) have to do a non-profit work for a year. This is part of a deal that the administrative head of the carmaker Stellantis and Ferrari closed with an Italian dish. In addition, Elkann and his siblings committed themselves to the Italian tax authorities for a payment of 183 million euros. The background is a dispute over the estate of Elkann’s in 2019 grandmother Marella Caracciolo, the widow of the legendary former Fiat leader Gianni Agnelli.

VDA boss Hildegard Müller (58) and Chancellor Friedrich Merz (67; CDU) not only belong to the same party, you also have the same opinion on the ban on combustion: must go! In his speech at the IAA Mobility criticized Merz “one -sided political stipulations on certain technologies” and called for “more flexibility in regulation” when it comes to combustion more. This should have tasted chief lobbyist Müller, who have long been for a course correction in EU climate policy towards the Auto industry advocates.

Company: Aston Martin +++ Cowboy +++ Tesla

Aston Martin statt Bugaboo: Der Sportwagenhersteller baut jetzt auch Kinderwagen

Aston Martin statt Bugaboo: Der Sportwagenhersteller baut jetzt auch Kinderwagen

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Aston Martin instead of bugaboo: The sports car manufacturer is now also building prams

Formula 1, James Bond, British Racing Green – you all associate all of this with the British sports car manufacturer Aston Martin, but certainly not … pram? That could change in the future the car manufacturer announced a partnership with EGG this week 

, an English stroller company. The small car is supposed to come along with “performance, craftsmanship, innovation and subtle luxury” and make the “essence of Aston Martin” accessible to the smallest. The price is still unknown, but the EGG entry -level model starts at more than 1000 euros.

Cowboy was considered a star in the e-bike sky, but for some time now the Belgian bicycle manufacturer has been running out of air. In August, Cowboy was able to get fresh money at short notice and announced a partnership with the French Rebirth Group, but now the next record is threatened. My colleague Lutz Reiche wrote down Whether and how it goes on with the two -rädlers 

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In Europe and China Has Tesla have already lost ground in recent months, Now the home market threatens to become a problem area for the former electropioneer. The market share of Tesla in the USA has fallen to the lowest level in August for almost eight years. Only 38 percent of the newly approved electric cars come from Texas. The upcoming loss of the US purchase bonus for electric cars also increases the pressure on Tesla and other manufacturers.

If you have any questions or suggestions about this newsletter, please write to us manage.mobility@manager-magazin.de 

. Likewise, of course, if you have information or suggestions for research. We look forward to your message.

Deepdrive: These regions are particularly attached to the combustion engineer

If combustion engines, as planned to date, may no longer be approved in Europe from 2035, a large number of regions must change structurally. The Institute of German Economy (IW) identified 36 regions in a study 

, whose economy hangs particularly strongly on the automotive industry and especially on the combustion engine. In Salzgitter, for example, around 14 percent of all jobs depend on the combustion engine, in the Saarpfalz district almost 9 percent, nationwide employment around the combustion engine has decreased by around 11 percent since 2021. According to IW, the jobs in these regions can only be secured in the long term through transformation towards new technologies.

Number of week: 100

Of the almost 130 electric car manufacturers in China, only a fraction could be left in a few years. The market leader Byd For example, the number of providers in the world’s second largest economy could shrink by about 100. This is primarily due to the strong competition. Many manufacturers can only bring their vehicles to the people with discounts. “Even 20 manufacturers are too much,” said Stella Li (55), Executive Vice President of BYD, the “Financial Times”.

Ghost driver of the week: the cruise industry

Ikone der Meere: Das Bild entstand auf dem größten Kreuzfahrtschiff der Welt, der „Icon of the Seas“

Ikone der Meere: Das Bild entstand auf dem größten Kreuzfahrtschiff der Welt, der „Icon of the Seas“

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Icon of the sea: The picture was created on the largest cruise ship in the world, the “Icon of the Seas”

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Scott Mcintyre/ The New York Times/ Redux/ Laif

At the latest with Coronapandemic, cruises seemed overhauled as a form of travel: with thousands of people crazy on a gigantic climate offend – who would want that in the future? Many – much more than before the pandemic, as it turned out. According to industry association, the maritime amusement steamer attracted 34.6 million guests worldwide last year. That is 16.5 percent more than in the pre-corona year 2019. My colleague Michael Machatschke looked at himself Why cruise companies the stock exchange inspire like never before and why the intoxication still has dangerous shallows 

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Come through the week and ship Ahoi! The Hamburg Cruise Days start on Friday.

Your Theodor Harzer

Do you have any wishes, suggestions, information that we should take care of journalistically? You can reach my colleagues in the Mobility and me team at manage.mobility@manager-magazin.de 

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