New showroom in Karlsruhe
Autohaus Geisser grows with Maserati
With its parent brand Volvo and Jaguar and Land Rover, the dealer is already represented in Karlsruhe. Now Maserati is added.
The dealership Geisser is expanding its Maserati business. The premium dealer has now opened a further operation for the trident brand in Karlsruhe. “For years we have been feeling the growth of Maserati At our location in Mannheim, “said managing partner Stefan Geisser according to a statement,” we are convinced that we will be able to successfully represent the attractive model range of Maserati in Karlsruhe as well. “
For the presentation of the Italian sports car and limousines is a 500 square meter sales room in the current brand design available. The workshop area measures 700 square meters. Branch Manager Robert Maranzano emphasized: “The attractiveness of the location is not limited to the city of Karlsruhe, which extends beyond Pforzheim and also includes the Rhine-Neckar metropolitan region in the north.”
With the location in Karlsruhe Maserati closes another gap in its German dealer network. The new showroom be a profit for the brand in Germany, said chief executive Piergiorgio Cecco. “We are happy with Stefan Geisser such a committed and successful partner to have found. This will further boost the sales success of Maserati in this country. “
400 premiere guests
With a big housewarming party, the Autohaus Geisser opened its doors on Friday evening at Eugen-Geiger-Straße 8. Around 400 customers and brand fans were welcomed, including the musician and presenter Giovanni Zarrella and singer Pietro Lombardi. The former DTM driver Michael Bartels, with Maserati multiple GT World Champion, also celebrated in Karlsruhe.
The owner-managed Dealership Group currently employs over 200 Employee and is represented at seven locations in Baden-Württemberg. Besides Maserati belong as well Volvo. Land Rover and jaguar to the brand portfolio. (Rp)