That was still times. As cars were called names that were as simple as memorable. Short designation, familiar, easy to remember. They created clarity and identity without the need for marketing seminar. Then electromobility came. And with her creative word creations from the abstraction art department. The editors’ favorite names include Honda E: NY1 and Toyota BZ4X. “BZ” stands for Beyond Zero, the 4 for the all -wheel drive and the X for the shape of the CrossOvers, is it logical, right? A look at the domestic auto industry is enough to continue to be surprised. Audi, for example, recently separated combustion and electric models with the help of straight and unkorn numbers. However, you soon no longer looked through in Ingolstadt and rowed back. Volkswagen also invented a cryptic nomenclature that still has existed today. The name Id., With a dot, has been sticking very important since 2020. And mostly with a number, but without spaces. Sometimes but also with original word games such as Buzz, Crozz or Roomzz, but then with spaces. Are you confused? Papperlapapp.Tas are insignia of world cars that stand for electromobility and progress. And take care of your own spellings of your dear colleagues. After all, the situation improves. A little. From the concept vehicle “Id. 2all”, at the front with spaces, but not in the back, the ID polo. Actually with a point, but we leave that. The question remains what the smallest electrovolks car could be called from 2027. ID 1 would be better than the name of the concept vehicle “Id. Every1”, but not a solution. If it has to be ID, how about ID Lupo, ID Fox or ID up? Names that have become impressed for decades and are certainly more valuable than characterless numbers or art acrobatics. Maybe you don’t have to reinvent much. Just have the courage to remember.
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