The electric car manufacturer suffering from weak sales figures Tesla In the future, offer stripped -off models at cheaper prices. So the Model 3 in the USA The company announced that it will now only cost $36,690. The best-selling vehicle, the Model Y, is available from $39,990. The news had been eagerly awaited since speculation about cheaper models arose over the weekend.
Analysts were skeptical. “I don’t see that this triggers a new demand to a large extent,” said Shay Boloor from Research company Futurum Equities. Dan Ives, Analyst at Wedbush, called it disappointing that the models were only $ 5,000 cheaper than the next higher equipment variants. The Tesla shares in the meantime lost 4.4 percent.
It was initially unclear which new prices could call Tesla in Germany. The price for the stripped -down Model 3 corresponds to the equivalent of around 31,700 euros for the Model Y 34,310 euros. On the German Tesla website, almost 41,000 euros are currently mentioned as a price for the previous model 3 and just under 46,000 euros for Model Y.
Plan for cheap Tesla discarded
The US group with his boss Elon Musk tries to improve its declining sales figures and its dwindling market share in view of the increasing global competition. Musk has been promising cheaper Teslas for the mass market for years. In 2024, however, he had given up plans for the construction of a completely new electric vehicle for $ 25,000. Tesla also has to struggle with its aging product range. In addition, the competition is mainly in China And Europe grown strongly, where Musks have also undermined the brand loyalty.
The now newly offered versions are called “standard” and have a range of around 500 kilometers. They have a less strong acceleration than the current higher “premium” equipment. They are also not equipped with Tesla’s driver assistance system and have no touchscreens in the back seat. Tesla also removed the LED light bar. Both variants are equipped with fabric seats and manually adjustable side mirrors.
In Tesla, affordable cars should be the key to the company that can deliver 20 million vehicles in the next ten years. This number is one of the milestones that Tesla’s board has set as part of his proposed salary package of a trillion dollar for Musk.
In the past quarter, Tesla sold more cars than expected
. However, the expiry of e-car funding in the United States played a role in the end of September, which gave the company a special economy. Analysts assume that many Americans have preferred their purchases and that the fourth quarter will therefore be weaker. In Europe, Tesla suffers from the increasing competition of European and Asian manufacturers. Sales have been under pressure for months. Musk himself said Tesla was facing “some difficult quarters”.