The rental car company Car2Go belongs in the future alone Daimler. The car rental company Europcar gets out. This could bring a possible merger of the car-sharing services of Daimler and BMW closer.
Thursday, 01.03.2018
11:27 clock
The Daimler Group has taken over the remaining shares in its car-sharing subsidiary Car2Go in Europe completely from the car rental company Europcar. This still held 25 percent of Car2Go Europe GmbH. Daimler wants to buy this share now, said the car maker. If the regulatory authorities approve, Daimler so his so far 75 percent on all shares in Car2Go increase.
This would be a next step to a possible merger with the previous competitor DriveNow of BMW completed. The industry has long been expected that Car2Go could be merged with the BMW spin-off DriveNow.
Only at the end of January had BMW announces the full takeover of DriveNow, The car rental company Sixt had sold its previous 50 percent stake in DriveNow to BMW for € 209 million. A release of the deal is expected in the spring. From industrial circles it was said, a merger of Car2Go and DriveNow could follow soon.
According to reports, the plan envisages that both brands will survive a merger. BMW sticks to the brand DriveNow, Daimler to Car2Go. Everything that makes the operation of the flexible short-term lending of cars possible, the so-called backend including the IT technology, but should be merged – which should lead to significant cost savings. A common Internet platform should bundle the offers in a way that is practical for the customers.
DriveNow has recently had 6000 cars and one million customers across Europe, Car2Go 14,000 cars and three million customers. Both carsharing deals are based on the Principle of flexible car rental, without fixed stands and with minute-exact billing. car sharing is considered an important future field in the competition of car manufacturers with Internet platforms such as Google or Uber.