Trees do not climb to the sky unless they are called Ferrari. A shining symbol of the insolent health of the luxury automobile, the Italian brand has flown on the stock market since coming to Wall Street three years ago. The prancing horse is currently worth 24.5 billion dollars in the market (21 billion euros), which is as much as PSA, and almost 15 billion more than in 2015.
“There are more and more rich people, and they are getting richer. They spend their money on luxury goods, like cars, “Aston Martin boss Andy Palmer told a few months ago. No wonder he wants him too enjoy the stock market madness that seizes the “supercars” when arriving on the coast .
It must be said that the vein is solid gold. In 2002, the Aston Martin, Bentley, Ferrari, McLaren and other Lamborghini together sold some 6,475 vehicles worldwide, according to data from Jato Dynamics. In 2017, they were at … 29,554. Growth to fade Porsche, Maserati, even the Mercedes or BMW, their competitors in the “premium”.
The Europeans – especially the British, the Germans and the Swiss – are the first customers of these jet-set brands, just ahead of the Americans, and well ahead of the Chinese and Japanese.
To seduce this beautiful world, the luxury car manufacturers strive to offer them novelties, whether in terms of options or models (SUV, especially). One way, by the way, to guarantee the “exclusive” aspect dear to this particular clientele, and to raise even the prices (count at least 150.000 euros to board one of their creation).
With this method, coupled with the introduction of more industrial methods in this long-time artisanal sector, Ferrari and other Aston Martin are currently displaying financial results record. Last year, Ferrari recorded a operating margin 30% while Aston Martin is around 25%. In the world of generalist builders, we welcome when exceeds 6% …
Apart from a major global economic crisis, the segment should therefore continue to grow. Provided, however, to succeed in turning to cleaner engines, electric or hybrid. Rolls-Royce, Aston Martin, and even Ferrari have announced plans to electrify their jewelry .