Suzuki GB PLC has announced the opening of Startin Suzuki Redditch,
This brings its dealer network count for the UK to 159 locations and is the second Suzuki franchise to be opened by the Startin Group in the Midlands.
The dealership will serve motorists in the key catchment area covering Alcester and Bromsgrove, through to Feckenham and Selly Oak.
Startin Suzuki Redditch will display the entire model range. Visitors can use the hospitality area, which comes complete with free Wi-Fi and refreshments.
There is also access to a dedicated service and parts areas, and on-site workshops and MOT facilities.
Dale Wyatt, director of automobile at Suzuki GB PLC, said: “We are very pleased to be increasing our retail presence in the Midlands with the Startin Group. During the past year, our relationship with them has already proved a great success, and we look forward to continuing to build on this to deliver more positive results for the brand.
“We are proud to have the Startin Group within our network and they bring the essential qualities of experience and passion for Suzuki, which we are always looking for when appointing a new franchise.”
Daniel Shuker, dealer principal of Startin Suzuki Redditch, added: “We are delighted to be expanding our Suzuki portfolio with a second location. Since the launch of the Worcester showroom only a few months ago, we have had many car buyers making the journey from areas around Birmingham to specifically buy a Suzuki.
“Therefore, this presented a strong business case to add another showroom in Redditch and to take Suzuki to our customer base rather than vice versa. Plus, with the new Jimny and Vitara attracting significant interest, it’s set to be a busy few months ahead.”