Service plan provider EMaC has launched an Aftersales Academy, offering free training to dealers on their books to help them maximise aftersales opportunities.
The programme includes on-site workshops, webinars, incentives, hosted events and awards for star performers.
Modules offer interactive group activities, discussions and self-directed learning to support individuals’ personal development. The academy has been designed to fit alongside a dealer’s own training programme.
Snows Group is one of the first groups to participate in the academy. Snows director, Phil Maddison, said: “We work hard to continually support a motivated team at Snows, enabling individuals across our franchises to be confident in delivering on our key strategic objectives.
“Without them, our business would not be the success it is, so it is vital that we give them something back. The new EMaC Aftersales Academy helps us achieve this.”
Emma Sidley-Wiltshaw, EMaC’s learning and development manager, said: “We understand the motor industry and the day-to-day challenges that dealers face.
“Market competition and consumer demands can distract the business from focusing on what’s needed to retain valued staff members.
“The EMaC Aftersales Academy has been designed to support our clients’ key assets, their people, by delivering an extensive learning and development programme. We are investing in supporting the success of our clients so that the only thing they need to invest in, is the time and commitment of their people.
“We are hugely excited to be launching The EMaC Aftersales Academy and working with dealers and their employees to enable them to reap the rewards the training delivers, both personally and professionally.”