Tesla Model 3 Outsold BMW, Mercedes, Audi, & Lexus Competitors In 2nd Quarter In USA — By A Landslide!

Cars

Published on August 10th, 2019 |
by Zachary Shahan

Tesla Model 3 Outsold BMW, Mercedes, Audi, & Lexus Competitors In 2nd Quarter In USA — By A Landslide!

August 10th, 2019 by Zachary Shahan

The Tesla Model 3 continues to dominate in its vehicle class in the United States. Frankly, sales charts for the second quarter of 2019 make it look like the Model 3 doesn’t belong in this class at all, and there’s a strong case to be made that it doesn’t.

The Model 3 has a similar base price point to the other vehicles on the charts featured below, but it has much lower cost of ownership, much better tech (infotainment tech and autonomous driving tech), record-breaking safety scores, and unmatched performance. There’s really not a solid reason to buy another car in this class. Aside from some buyers not liking the design of the Model 3 for some reason and choosing a competing car, I presume that sales of other models in this price range are simply due to inertia — societal inertia, marketing inertia, and internal illogical inertia. Actually, even a distaste for the design may simply be due to psychological inertia.

Nonetheless, the story today is not that there should be more Model 3 demand. It’s that the Model 3 was sold more than 3 times more than the runner-up BMW 3 Series, or a bit less than 3 times more than the BMW 3/4 Series. No class in this category comes close to matching the Model 3.

The sales chart above is so warped that I thought it’s more sensible to combine small and midsize models of other luxury automakers and pit them against the Model 3. This also makes some sense if you consider that Tesla doesn’t have many models for sale. Choice is so limited that someone who may want a Model 3 in a coupe design or something more like a “Model 2” simply has to settle for a Model 3 right now.

So, I created another chart that combines the semi-similar models of competing brands, cars in the small and midsize luxury car categories. Have a look:

The Model 3 wins anyway!

Again, in my mind, it’s not surprising that the Model 3 is winning — it’s surprising that anyone is buying the other cars at all. Nonetheless, it is a big achievement to yet again top the sales chart like this, and it must come as a total shocker to analysts who don’t understand the Tesla Model 3’s various competitive advantages over the competition — dramatic competitive advantages.

Indeed, much of the media hasn’t touched this topic and is never going to report that the Model 3 absolutely dominated the rankings in and near its vehicle class. That’s why you have CleanTechnica.

Note: I discovered that the interactive charts I normally use for these reports can appear messed up on some smartphones, so I used static images instead of the interactive charts in the article above. However, if you want to have some real fun, check out the charts below and click from one time period to the next to see how Tesla Model 3 sales (deliveries) have evolved over time.

If you are interested in buying a Tesla Model 3 (or Model S or X) and need a referral code to get 1,000 miles of free Supercharging, feel free to use ours: http://ts.la/tomasz7234

About the Author

Zachary Shahan Zach is tryin' to help society help itself (and other species). He spends most of his time here on CleanTechnica as its director and chief editor. He's also the president of Important Media and the director/founder of EV Obsession and Solar Love. Zach is recognized globally as an electric vehicle, solar energy, and energy storage expert. He has presented about cleantech at conferences in India, the UAE, Ukraine, Poland, Germany, the Netherlands, the USA, and Canada.

Zach has long-term investments in TSLA, FSLR, SPWR, SEDG, & ABB — after years of covering solar and EVs, he simply has a lot of faith in these particular companies and feels like they are good cleantech companies to invest in. But he offers no professional investment advice and would rather not be responsible for you losing money, so don't jump to conclusions.

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