Oliver Zipse
Picture: Dominik Gierke
New managers, more speed: BMW CEO Oliver Zipse is rebuilding the group. He holds on to the expensive electric car i3 for a good reason, as he says in his first interview.
A few weeks ago, there was confusion about the bravest automobile project of the BMW Group. Will the Munich-based automaker phase out the compact electric model i3? That could not be said at all, put Oliver Zipse, the new CEO of BMW, in his first interview after taking office clear.
Responsible editor for economics and “Money & More” of the Frankfurter Allgemeine Sonntagszeitung.
On the contrary. “The i3 will continue to be produced, no question,” said Zipse in conversation with the Frankfurter Allgemeine Sonntagszeitung (F.A.S.): “The car is already an icon today. Which car can do that after just six years? Icons are ticking a different logic, they do not have a classic successor, they are always true to the core. “