Dick Lovett Group has opened a new Jaguar Land Rover dealership in Melksham, near Bath.
The opening is part of the restructuring of the Jaguar Land Rover networks in the UK with – for the most part – common ownership of the two brands in each market territory.
Employing 800, Dick Lovett represents BMW, Mini, Ferrari, Maserati, Porsche, Aston Martin and now Jaguar Land Rover.
The group is rated 32 in the Motor Trader Top 200 with annual turnover of £475.5m.
Jeremy Hicks, UK managing director of Jaguar Land Rover, said: “On behalf of the whole Jaguar Land Rover team I’d like extend a very warm welcome to the Dick Lovett Group.
“Their new site in Melksham is absolutely state-of-the-art, providing residents of the Bath area the kind of sales and aftercare experience we want for all of our customers.”
Richard Davies, head of business at Dick Lovett Jaguar Land Rover Bath, said: “As the Dick Lovett Group we have always admired the Jaguar Land Rover brand.
“We’re a very successful family-owned and family-run business with great heritage, so to open our first Jaguar Land Rover site, full of some of the finest British cars, is a real highlight.
“We’re looking forward to welcoming new and existing customers through the door over the coming weeks and months to show them the befitting experience we’ve created.”