German Manager Magazin: Deutsche Bahn: Subsidiary Mobimeo buys mobility platform Moovel from Daimler and BMW000266

Next to the almost immoral offer from About for the taxi service FreeNow, which emerged from Mytaxi Daimlerand BMW found another exit from parts of their joint new mobility holding company YourNow.

Its subsidiary Moovel will in future concentrate on the direct mobility services business with the “Reach Now” app. The entire division, which develops platforms for other providers such as municipalities or transport associations, goes to the railway subsidiary Mobimeo, as both companies announced on Thursday. The Moovel business will be integrated there, at the same time Daimler and BMW will take a minority stake in Mobimeo, it said. No information was given on the financial details of the transaction.

Moovel was originally created at Daimler. When “Amazon of Mobility” The former Moovel boss Robert Henrich once put the ambitions high in the mm interview. Moovel is now part of YourNow, in which Daimler and BMW have merged various activities, including from the areas of car sharing, parking and charging. After years of enthusiasm for new business areas of the future, the crisis-plagued car companies now prefer to see profits.

According to the announcement, 75 employees will switch from Moovel to Mobimeo with the transition. Both companies are based in Berlin. Mobimeo will in future be managed by the previous Moovel boss, John David von Oertzen.

For the Deutsche Bahn the entry is a signal that the state company may dare something again, even if only on a small scale. Because of its record losses, Deutsche Bahn is saving its own showcase projects for new forms of mobility like the CleverShuttle service together. Also the future of the rail boss Richard Lutz (56), who disappeared in the Corona crisis seems questionable.

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