The Grenadier’s silhouette and size are roughly the same as the old Defender, which ended production in 2016 after a 68-year run that saw minimal styling changes. But its design details, equipment, technology, refinement and creature comfort items are different.
Production is slated to start in Hambach about a year from now. Europe is set to get the first vehicles, followed in early 2023 by the U.S., Canada and Mexico, says Clark.
The goal, he says, is to have between 30 and 50 dealers open at launch who will provide about 70 percent market coverage. When North America is fully operational, Ineos plans to sell around 30,000 vehicles per year, possibly more.
Ineos aims to launch the Grenadier with a price that puts it above the most expensive Jeep Wranglers and Ford Broncos but far lower than the Mercedes-Benz G-Class, which starts at around $130,000. A price range of $75,000 to $120,000 would put it in direct competition with many versions of the new Defender.