The used cars with highest retail margin for dealers

Dealer Auction has charted the used vehicles that offer dealers the highest retail margin in the UK.

Its monthly Retail Margin Monitor found that the used vehicles attracting the biggest retail margins on its platform in December 2021 were SUVs, making up six of the total top 10.

The car that offered the highest retail margin of £2,700 was the VolvoXC70, followed by the Mazda MX-5 (£2,650), Mercedes-Benz SLK (£2,500) Volvo XC60 (£2,500) and Nissan X-Trail (£2,350).

Dealer Auction sales and marketing director, Sarah Marley, said: “These high retail margins for the Volvo XC70 are proof that actionable data insights can help dealers sell stock profitably despite current market conditions.

“While past experience may say that estates have declined in popularity, the numbers show that there are willing buyers out there – and what’s more, they will pay more for the right vehicle.”

The platform also released the top 10 brands generating the highest retail margins, with 50% of the list featuring premium brands – with Porsche leading the charge.

Underlining the strong retail margin potential in the market, the latest data from Auto Trader shows that the average price of a used car increased by a record 28.6% in November 2021.

Dealer Auction CEO Le Etta Pearce said: “Competition for stock has intensified during the current volume issues, and dealers are looking for smarter ways to curate their forecourts and extract maximum value from their stock.

“Our monthly Retail Margin Monitor is designed to support dealers with an indication of the models that are currently selling with the best retail margins.

“We want this to be a springboard for dealers – to encourage them to dig deeper into the data and insights available to them to ensure they’re getting the very best profits possible.”

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