Keyloop has acquired SERTI, a leading provider of Dealer Management Systems (DMS) in Canada.
As its sixth acquisition since launching in March 2021, this, Keyloop said, marks another step forward in its commitment to international expansion and reinforces Canada as a priority region for the company.
Keyloop already has a presence in Canada following its acquisition of RAPID RTC in March 2021.
SERTI provides technology solutions to over 1,000 car dealerships across Canada.
The company was founded in 1975 and is headquartered in Montreal, Quebec. All 185 people who currently work for SERTI will now join Keyloop, including their Senior Leadership team. Louis Laporte (President) and Francis Gingras (Executive Vice-President) will be joining Keyloop to take forward the company and to continue its expansion across Canada.
Tom Kilroy, CEO of Keyloop, said: “As we continue to invest in automotive technologies internationally, we are delighted to bring SERTI on board to expand Keyloop’s footprint in Canada. SERTI has a great reputation and an impressive product portfolio. This is an exciting addition for Keyloop and will allow us to combine SERTI’s solutions with Keyloop’s, meaning we can offer Canadian retailers the right technology to create a first-class, personalised and truly digitally-enabled customer experience.”
Louis Laporte, President at SERTI, added: “We’re delighted to be joining the Keyloop family to help build their presence in Canada and support their vision of creating a connected automotive retail experience for car buyers and owners. With the addition of Keyloop’s already robust product portfolio, we are in a great position to grow throughout the country and integrate more digital tools and apps with our DMS, which we firmly believe is the right direction for the future.”
Francis Gingras, Executive Vice President at SERTI, concluded: “We’re excited to be able to begin SERTI’s next chapter as part of Keyloop. We are proud of the capabilities we have already developed, with the delivery of a clear strategy that demonstrates tangible benefits for our customers. With the depth of our understanding of the market in Canada, we will retain that focus and now, with the backing and scale of Keyloop, will extend our reach to new customers with a wider offering. It’s a bright future ahead.”