The Ineos Grenadier, the vehicle billed as the spiritual successor to the old Land Rover Defender, is going on sale in June and the company behind it has revealed where you will be able to buy one. Ineos Automotive has announced its UK dealer network comprising 24 locations initially.
The closest dealer to people living in Coventry and Warwickshire is Cambria in Birmingham. There will also be another Midland dealer in Shropshire, JT Hughes in Telford.
The UK dealers are among more than 160 Ineos Grenadier sales and service points confirmed around the world. The global retail network includes established dealer groups, 4X4 specialists and agricultural equipment dealers
READ MORE: Inside the Ineos Grenadier factory as Land Rover Defender rival gears-up for production
By the end of 2022 Ineos says it plans to have 200 sales and service outlets globally. Ineos is working with retailers to set up their outlets and be ready to welcome customers in the next few months.
That process includes an intensive Ineos training programme for the sales agents and workshop technicians. The first of the newly nominated sites will open in June.
The aim is for the majority of customers in the UK to always be within 45 minutes of an official sales and service location. The retail partners will form the backbone of the service network in the country, with additional geographical coverage provided by ten selected partners and hand-picked Ineos-accredited Bosch Car Service outlets.
All servicing centres in Scotland will eventually support sales and test drive activity, including sites confirmed for Stirling, Kilmarnock and Inverness.
“We have worked tirelessly for over a year to find retail partners in the UK that share our enthusiasm and excitement for the Grenadier,” said Gary Pearson, head of UK and Middle East and North Africa (MENA) for Ineos Automotive. “They understand 4X4 users and their requirements, and have a proven track record for exceptional customer service.
“Together with these partners, we look forward to providing Grenadier customers with the advice, guidance and support they need.”
Prospective customers will be able to find their nearest Grenadier retailer via an interactive map here. Technical specifications and pricing for the Grenadier in the UK will be confirmed by the end of April, with order books opening in May.
The Grenadier project was born out of the enthusiasm of Ineos founder Sir Jim Ratcliffe, who originally wanted to keep the old Land Rover Defender in production. When tentative moves to buy the old Defender production line from Jaguar Land Rover were rebuffed he decided to go it alone and Ineos Automotive was born.
The aim was to deliver a stripped-back, utilitarian, hard-working 4×4 and Ineos have promised the Grenadier will be “a truly uncompromising 4×4 built from the ground up”. Initially production was to take place in South Wales, on the site of the former Ford factory in Bridgend, with some additional manufacturing taking place in Portugal.
However, it was subsequently announced that the vehicle would be made in a former Mercedes-Benz factory in Hambach, France. Ineos acquired the Hambach plant from Mercedes-Benz in January 2021.
The company said the opportunity made more financial sense than its original plan.
The 24 retail locations confirmed so far in the UK are:
Bowker, Ribble Valley
Busseys, Attleborough
Cambria, Birmingham
Cambria, Edinburgh
Car Barn, Beamish
Chandlers, Belton
Chandlers, Horncastle
Compass, Bridgwater
Day’s, Neath
Denton, Skipton
Endeavour, Gerrards Cross
Halliwell Jones, Chester
READ MORE: Is Jaguar Land Rover set to launch a ‘baby’ Land Rover Defender?
Harwoods, Portsmouth
Heritage, Dorchester
Heritage, Gloucester
Hollybrook, Belfast
Jardine, Colchester
Jardine, Sevenoaks
JT Hughes, Telford
Lloyd, Carlisle
Ocean, Plymouth
Sandicliffe, Nottingham
Northampton, retailer confirmed but yet to be announced
West London, retailer confirmed but yet to be announced