“I’m convinced on this car and the technical concept,” Ferrari’s then chief technical officer, Michael Leiters, told Autocar in 2019. “I think we’ve found a concept and a package which is on one side a real SUV and will convince SUV customers to buy it, but on the other side there’s a huge differentiation of concept to existing SUVs.”
That concept is based around Ferrari’s ability to mix a bespoke architecture (as opposed to one shared across a wider group, such as the Volkswagen Touareg and Audi Q7-derived MLB platform used by the Bentley Bentayga and Lamborghini Urus) that endows the car with not only Ferrari levels of performance and dynamic ability but also the space, comfort and user-friendly cabin required of an SUV.
“The challenge is to open a new segment for Ferrari,” said Leiters. “We always have very, very sharp positioning. It helps to develop cars in a certain, focused manner and easily decide certain trade-offs.
“The trade-off decision is totally different for us here. We will have totally new engineering challenges.”
Plug-in hybrid technology is also set to feature as pressure grows to cut emissions, with the powertrain to be derived from that of the new V6-powered Ferrari 296 GTB, though a version of the electrified V8 used by the SF90 is on the cards.
“SF90 is a new product with so many new innovations on the car. Then we find the elements to go onto other cars,” said Leiters, on the technology transfer from the SF90 Stradale to other models. “The challenge [with the SUV] is a totally different one. There are some innovations to go on, but our organisation has learned to do innovation,” he added, in reference to the likelihood of the Purosangue featuring innovations of its own.
All the Ferrari GT models, including the SUV, will get a completely new interior layout based around what the firm calls an ‘eyes on the road, hands on the wheel’ approach. Among the features will be a new steering wheel design, new infotainment, a head-up display, new instruments, new ways of operating the cabin controls, rear-seat entertainment and improved ingress and egress.