Mercedes boss Ola Källenius with the S-Class
Anyone who wants to buy a Mercedes in the future will have to pay significantly more for it.
(Photo: Bloomberg)
Throughout its 135-year history, Mercedes-Benz has always aimed high. But the brand often failed because of its ambitions: whether as an integrated technology group, as a global corporation together with Chrysler or as a networked mobility service provider. Therefore, the CEO Ola Källenius, who has been in office for three years, is now focusing the company on its core: luxury cars.
More than three quarters of future investments will go into SUVs and sedans, which will generate high profit margins. The share of luxurious models such as the S-Class, EQS, GLS, Maybach, AMG or G-Class in total sales is expected to increase by 60 percent by 2026. Källenius announced this to investors on the Côte d’Azur at a “Strategy Update” under the motto “Economics of Desire” on Thursday.
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