Ferrari – that is the epitome of expensive, extravagant, high-horsepower sports cars, of course with a petrol engine. The brand is a myth. On the stock exchange, the company is worth almost 170 times as much as BMW per car sold. Nevertheless, a radical conversion is now pending: Ferrari is to build electric super sports cars in the future – and at the same time start into the digital era. Can that go well with Italy’s national shrine? My colleagues Margret Hucko and Michael Freitag have set out on the trail of the auto industry’s biggest bet
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Deep Drive of the week: Sustainable flying
Last week we already had it here in the newsletter climate-friendly flying. The topic is attracting increasing attention. Did you know that for an ordinary commercial aircraft, over the entire life cycle 99.7 percent of all emissions
accrue during the operating phase? In a car with a combustion engine, it is 70 percent. In other words, while there is still room for improvement in terms of sustainability in production in the passenger car sector, those possibilities in the aviation industry have already been practically exhausted.
Number of the week: 15,000
Mobility top managers like Herbert Diess are increasingly hanging out on LinkedIn and sometimes provide more, sometimes less interesting insights into their everyday lives. But the network can be more than just a reach tool for top influencers
. Johannes Kliesch (27), founder of the start-up Snocks, earns up to 15,000 euros per post sold, as he told my colleague Margret Hucko.
Volker Wissing (52), Federal Minister of Transport, presents himself as the nation’s switchman. He recently explained that he wanted to make the many problems at Deutsche Bahn “a top priority”. But the reins have so far been held primarily by Bahn boss Richard Lutz (58), as the appointment of Berthold Huber (58) to the infrastructure board shows. Meanwhile, in their own ministry, some people hardly notice “whether the minister is in the building or not.” Colleague Michael Machatschke reveals how Wissing failed in the railway reform
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I wish you not too overheated weeks. I’ll see you after the summer break.
Sincerely yours, Christoph Seyerlein