McLaren – Page 101 – I wish I had more to offer

Formula 1 Finds a New Way to Advertise on Its Cars

When a way to display digital advertising on racecars was pitched to McLaren, team officials were concerned it was just a gimmick. Brand logos are already on cars, but this new method allows teams to show additional ads because they appear on panels mounted on the side of the cockpit and are visible to home… Continue reading Formula 1 Finds a New Way to Advertise on Its Cars

@niche: GALLERY: Praga Bohema makes global public on-track dynamic debut at Spa002804

The Praga Bohema made its global public dynamic on-track debut at Spa-Francorchamps Circuit on Saturday 1st July as part of the Crowdstrike 24 hours of Spa event. After joining the 24 hour race line-up for the pre-race grid walk, the Bohema exited the pits piloted by Praga R1 racer and Bohema test driver, Ben Collins,… Continue reading @niche: GALLERY: Praga Bohema makes global public on-track dynamic debut at Spa002804

@McLaren: McLaren Trophy, Europe 2024 calendar confirmed with 10 rounds000214

Go to Source

@niche: Hennessey Celebrates ‘Sweet 16’ Venom F5 Hypercar Delivery002799

Sealy, Texas (July 4, 2023) – Hennessey Special Vehicles, the world-renowned Texas-based hypercar manufacturer, is celebrating a ‘Sweet 16’ milestone with its 16th Venom F5 delivery to a VIP client in Houston, Texas. Rafael ‘Rafa’ Martinez, founder and principal of Rafa Racing, took delivery of the most recent Venom F5 to leave Hennessey’s Texas facility… Continue reading @niche: Hennessey Celebrates ‘Sweet 16’ Venom F5 Hypercar Delivery002799

Montreal-based Dealership Group Acquires Ferrari South Bay in California

MONTREAL, July 4, 2023 /PRNewswire/ – Holand Automotive Group, one of Canada’s leading luxury automotive retailers and owner of Ferrari Quebec in Montreal, has just acquired Ferrari South Bay, a premier dealership located in Torrance, in the Greater Los Angeles Area. The acquisition marks the Group’s first foray in California, a region renowned for its… Continue reading Montreal-based Dealership Group Acquires Ferrari South Bay in California

Formula 1 Finds a New Way to Advertise on Its Cars

Formula 1 Rules Under Scrutiny After a Pileup in Australia

After the legendary driver Ayrton Senna died during the 1994 San Marino Grand Prix, the sport’s rules on car design and safety strikingly changed. Now, Formula 1’s rules and the decisions of the F.I.A., the sport’s governing body, are rarely out of the spotlight. The sport had acted quickly in response to losing its biggest… Continue reading Formula 1 Rules Under Scrutiny After a Pileup in Australia

FOR THE LOVE OF FANS: NEW VELO SURVEY REVEALS FANS KEEN FOR MORE FROM MOTORSPORTS

Stats show only 1 in 4 feel that motorsport teams do enough for fans. The survey is part of VELO’s Love The Unexpected campaign, centred on enhancing motorsport fans’ experiences with weird and wonderful activities. This is one way both VELO and the McLaren F1 team are showing their commitment to putting fans first, by understanding what drives… Continue reading FOR THE LOVE OF FANS: NEW VELO SURVEY REVEALS FANS KEEN FOR MORE FROM MOTORSPORTS