Tag: McLaren

Formula 1 Finds a New Way to Advertise on Its Cars

When a way to display digital advertising on racecars was pitched to McLaren, team officials were concerned it was just a gimmick. Brand logos are already on cars, but this new method allows teams to show additional ads because they appear on panels mounted on the side of the cockpit and are visible to home… Continue reading Formula 1 Finds a New Way to Advertise on Its Cars

Formula 1 Rules Under Scrutiny After a Pileup in Australia

After the legendary driver Ayrton Senna died during the 1994 San Marino Grand Prix, the sport’s rules on car design and safety strikingly changed. Now, Formula 1’s rules and the decisions of the F.I.A., the sport’s governing body, are rarely out of the spotlight. The sport had acted quickly in response to losing its biggest… Continue reading Formula 1 Rules Under Scrutiny After a Pileup in Australia

FOR THE LOVE OF FANS: NEW VELO SURVEY REVEALS FANS KEEN FOR MORE FROM MOTORSPORTS

Stats show only 1 in 4 feel that motorsport teams do enough for fans. The survey is part of VELO’s Love The Unexpected campaign, centred on enhancing motorsport fans’ experiences with weird and wonderful activities. This is one way both VELO and the McLaren F1 team are showing their commitment to putting fans first, by understanding what drives… Continue reading FOR THE LOVE OF FANS: NEW VELO SURVEY REVEALS FANS KEEN FOR MORE FROM MOTORSPORTS

FOR THE LOVE OF FANS: NEW VELO SURVEY REVEALS FANS KEEN FOR MORE FROM MOTORSPORTS

Stats show only 1 in 4 feel that motorsport teams do enough for fans. The survey is part of VELO’s Love The Unexpected campaign, centred on enhancing motorsport fans’ experiences with weird and wonderful activities. This is one way both VELO and the McLaren F1 team are showing their commitment to putting fans first, by understanding what drives… Continue reading FOR THE LOVE OF FANS: NEW VELO SURVEY REVEALS FANS KEEN FOR MORE FROM MOTORSPORTS

FOR THE LOVE OF FANS: NEW VELO SURVEY REVEALS FANS KEEN FOR MORE FROM MOTORSPORTS

Stats show only 1 in 4 feel that motorsport teams do enough for fans. The survey is part of VELO’s Love The Unexpected campaign, centred on enhancing motorsport fans’ experiences with weird and wonderful activities. This is one way both VELO and the McLaren F1 team are showing their commitment to putting fans first, by understanding what drives… Continue reading FOR THE LOVE OF FANS: NEW VELO SURVEY REVEALS FANS KEEN FOR MORE FROM MOTORSPORTS

FOR THE LOVE OF FANS: NEW VELO SURVEY REVEALS FANS KEEN FOR MORE FROM MOTORSPORTS

Stats show only 1 in 4 feel that motorsport teams do enough for fans. The survey is part of VELO’s Love The Unexpected campaign, centred on enhancing motorsport fans’ experiences with weird and wonderful activities. This is one way both VELO and the McLaren F1 team are showing their commitment to putting fans first, by understanding what drives… Continue reading FOR THE LOVE OF FANS: NEW VELO SURVEY REVEALS FANS KEEN FOR MORE FROM MOTORSPORTS

FOR THE LOVE OF FANS: NEW VELO SURVEY REVEALS FANS KEEN FOR MORE FROM MOTORSPORTS

Stats show only 1 in 4 feel that motorsport teams do enough for fans. The survey is part of VELO’s Love The Unexpected campaign, centred on enhancing motorsport fans’ experiences with weird and wonderful activities. This is one way both VELO and the McLaren F1 team are showing their commitment to putting fans first, by understanding what drives… Continue reading FOR THE LOVE OF FANS: NEW VELO SURVEY REVEALS FANS KEEN FOR MORE FROM MOTORSPORTS

FOR THE LOVE OF FANS: NEW VELO SURVEY REVEALS FANS KEEN FOR MORE FROM MOTORSPORTS

Stats show only 1 in 4 feel that motorsport teams do enough for fans. The survey is part of VELO’s Love The Unexpected campaign, centred on enhancing motorsport fans’ experiences with weird and wonderful activities. This is one way both VELO and the McLaren F1 team are showing their commitment to putting fans first, by understanding what drives… Continue reading FOR THE LOVE OF FANS: NEW VELO SURVEY REVEALS FANS KEEN FOR MORE FROM MOTORSPORTS

FOR THE LOVE OF FANS: NEW VELO SURVEY REVEALS FANS KEEN FOR MORE FROM MOTORSPORTS

Stats show only 1 in 4 feel that motorsport teams do enough for fans. The survey is part of VELO’s Love The Unexpected campaign, centred on enhancing motorsport fans’ experiences with weird and wonderful activities. This is one way both VELO and the McLaren F1 team are showing their commitment to putting fans first, by understanding what drives… Continue reading FOR THE LOVE OF FANS: NEW VELO SURVEY REVEALS FANS KEEN FOR MORE FROM MOTORSPORTS