Purchase of energy storage specialist Maxwell: So Tesla makes the race for the super battery exciting

Christophe Gateau / dpa Tesla Model 3 in a showroom Has three weeks ago Tesla-Boss Elon Musk His company actually one vigorous austerity measures including job cuts prescribed, Musk wants to reduce the production costs of the Model 3 – and so bring the promised Model 3 entry-level version for $ 35,000 on the market.… Continue reading Purchase of energy storage specialist Maxwell: So Tesla makes the race for the super battery exciting

Toyota’s car subscription service rewards you for safe driving

Toyota Toyota has teamed up with Sumitomo Mitsui Auto Service Company to launch a new car subscription service with gamification elements in Japan. The program is called Kinto, and it’ll offer two tiers: the first, called Kinto One, will allow you to drive one Toyota vehicle over a three-year period for anywhere between $420 and… Continue reading Toyota’s car subscription service rewards you for safe driving

GroundTruth Helps Toyota Steer High-Intent Customers to Dealerships

NEW YORK, Feb. 4, 2019 /PRNewswire/ — GroundTruth, the leading location platform for driving visits, teamed up with the Tri-State Toyota Dealers Association and their agency partner Saatchi & Saatchi to test GoundTruth’s Cost Per Visit model and drive customers to specific dealerships. To test the Cost Per Visit model, Toyota and Saatchi & Saatchi leveraged… Continue reading GroundTruth Helps Toyota Steer High-Intent Customers to Dealerships

New Full-Service Lease Program Offers Lexus Guests Added Simplicity, Convenience

PLANO, Texas (February 5, 2019) – In the age of increased online shopping, automatic bill payments and the growing prevalence of minimalist lifestyles, drivers are also looking for ways to simplify their overall automotive experience. What could be easier than a single monthly payment for their lease that includes insurance, scheduled maintenance and other services?  The… Continue reading New Full-Service Lease Program Offers Lexus Guests Added Simplicity, Convenience

Toyota’s new car subscription company Kinto is gamifying driving behavior

Toyota has officially launched Kinto, a company first revealed late last year that will manage a car subscription program and other mobility services in Japan, including the sale and purchase of used vehicles as well as automotive repair and inspection. Kinto is jointly funded by Toyota Financial Services, a wholly owned subsidiary of Toyota, and Sumitomo Mitsui… Continue reading Toyota’s new car subscription company Kinto is gamifying driving behavior

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How Lidar Revolutionized the Way We See the World

How Lidar Revolutionized the Way We See the WorldFebruary 1, 2019|In Blog|By Albie Jarvis
An Interview with Todd Neff, author of
The Laser That’s Changing the World

Todd Neff’s The Laser That’s Changing the World, tells the story of lidar’s origins, the people who propelled it forward, and its fascinating transitions to the mainstream.

Lidar has a long, rich history with its early concept dating back to the 1930s. The technology was developed in the early 1960s, closely following the invention of the laser. Lidar gained public notice in 1971 when the Apollo 15 mission used the technology to map the moon’s surface. Since then, lidar has been deployed in numerous game-changing applications such as self-driving cars, unmanned aerial vehicles, robotics, security, and more.

Todd Neff is an award-winning science, environment, and healthcare journalist who has written a book that catalogs many of the captivating stories in lidar’s history. The book, called The Laser That’s Changing the World, tells the story of lidar’s origins, the people who propelled it forward, and its fascinating transitions to the mainstream.

We checked in with Todd to hear from him about some of lidar’s early pioneer days, the technology’s road to autonomous vehicles, and where lidar is headed.

Award-winning science, environment, and healthcare journalist, Todd Neff

VL: One of the great strengths of your book is you addressed a complex technology in a way that’s easy to understand. Why do you think it’s important for a non-technical audience to know about lidar?

Todd Neff: People in general should know about lidar because I think lidar is going to be everywhere. Unless someone manages to come up with another technology that can combine with cameras and radar units to instantly provide precise distance measurements millions of times a second, lidar will be as standard on self-driving cars as headlights are on human-driven cars. In not too many years, driving your own car is going to be like churning your own butter or brewing your own beer. People will do it, but when it’s a question of driving in traffic or napping through it, it’s not going to be a hard decision for most of us. Vehicle autonomy depends on a lot of technology, but history shows that lidar has been the key enabler.

Velodyne Lidar’s Alpha Puck, Velarray, and VelaDome

VL: In the book, you called the 2004 DARPA Grand Challenge the “birthplace of the self-driving car industry.” Why was that event so pivotal to the industry?

Neff: The 2004 DARPA Grand Challenge brought together a large group of very smart, not-at-all-risk-averse people – corporate, academic, and independent – who had had, until that point, no sense of the critical mass of talent and interest that had independently accumulated to develop self-driving vehicles. A community was born, in effect. It also showed that the core technologies – particularly computing technologies – had gotten fast enough and solid enough that good engineers could combine them into a package that could do much more than was possible even a few years earlier. The sensors were the weakness, but it wasn’t long before David Hall changed that.

VL: One especially notable outcome of that challenge, you wrote, was David Hall’s invention of the “seminal sensor for self-driving cars.” As you look at lidar’s history, how did David’s invention spur autonomous vehicle development?

Neff: It could be the case, decades from now, that lidar will seem as quaint on autonomous vehicles as hand-crank starters would be on modern cars. But there will be no denying that David Hall’s invention of automotive lidar, which he debuted on a Toyota Tundra in the 2005 DARPA Grand Challenge, marked the moment at which the idea of developing commercially viable self-driving cars became realistic. The ability to identify objects in front of, next to, and behind a vehicle vastly simplified software development (you no longer had to “remember” what you just passed – that it was, say, a guy on a courier bike that would be next to you again at the next stoplight). You could just observe the guy on the bike and plan around it in real time. By the 2007 DARPA Urban Challenge, there were a half dozen finishers in a much more demanding course than those of the desert challenges. Hall’s Velodyne lidar was on five of them, including the winner, Carnegie Mellon’s “Boss.”

VL: Lidar is seen as an essential technology for autonomous vehicles. What did you learn about lidar’s role in other application areas such as 3D mapping, drones, and robots?

Neff: Automotive lidar piqued my initial interest, and it’s a major focus of The Laser That’s Changing the World. But the automotive story doesn’t start until the second half of the book. Like any other reporting effort, you find that there’s a lot more to the story than you first imagined. In this case, I learned that what became lidar was first envisioned by an Irish savant, Edward Hutchinson Synge, 30 years before the invention of the laser, and that the technology’s evolutionary path quickly diverged into two forks – defense (targeting systems) and atmospheric science (spotting pollution plumes at first). Then came bathymetry and land mapping (including land on Mars, Mercury, and the moon); geological and forestry and archeological applications; architectural and construction-related applications, and on and on. Now you’ve got lidar mapping Times Square for Spiderman movies and lidar zapping license plates in the hands of traffic officers; lidar measuring global winds from space; and lidar measuring the altitude of satellites so the same satellites can measure sea levels that are rising based on the mass balance of ice sheets, which other scientists are measuring with lidar. In the time it took to read the above paragraph, someone probably came up with a new application for lidar.

Velodyne Lidar’s HDL 64E, HDL 34E, The Puck, and Ultra Puck

VL: You have called lidar “a really powerful, massively adaptable tool.” It has had dramatic but not very well-known impact in a variety of fields. Can you share one area that you found particularly interesting?

Neff: I found it all interesting, really. There’s been such creativity in the development and application of lidar technology. And it has been organic and unpredictable. Researchers both in the scientific and the defense worlds noted that, with airborne lidar, enough laser light sneaks through a forest canopy that they can make out the ground below. On the defense side, they developed sensors that can see tanks and trucks hidden in jungles. On the science side, they found the long-hidden Seattle Fault on Bainbridge Island, and archaeologists then flew lidar over Central American jungles to completely rewrite the history of Mayan civilization (cities were many times larger than they were believed to be previously, when you had to hack through jungle to survey anything). The history of lidar provides a fascinating look at how a fundamental enabling technology can spill across and ultimately revolutionize radically different fields over time.

VL: You have noted that lidar has a tradition of creativity and innovation reaching back decades. Building on this legacy, what do you see next for lidar?

Neff: The huge amount of brainpower and money pouring into automotive lidar will yield smaller and smaller systems that are easier and easier to program and operate at lower and lower cost. I’d guess lidar will be incorporated into assistive technologies to help the visually impaired safely navigate their worlds, for example. Wheelchairs could well become autonomous. The work happening in automotive lidar today will make such systems technically and economically viable, just as the work done in the telecommunications industry brought lasers to the point that they were inexpensive and reliable enough to incorporate into automotive lidar. But you just can’t predict where a creative scientist or engineer with a problem to solve will take a new enabling technology. The history of lidar demonstrates that in spades.

For Velodyne Lidar Products Click HERE

Toyota Motor North America Reports January 2019 Sales

PLANO, Texas, Feb. 1, 2019 /PRNewswire/ — Toyota Motor North America (TMNA) today reported January 2019 sales of 156,021 vehicles, a decrease of 6.6 percent from January 2018 on a volume basis. With the same number of selling days year over year, sales were down 6.6 percent on a daily selling rate (DSR) basis.  Toyota… Continue reading Toyota Motor North America Reports January 2019 Sales

Tesla is betting big on China, and here’s what Elon Musk had to say about it

Aly Song | Reuters
Tesla CEO Elon Musk and Shanghai's Mayor Ying Yong attend the Tesla Shanghai Gigafactory groundbreaking ceremony in Shanghai, China January 7, 2019.

To tap into a growing market for electric vehicles in China, Tesla is betting big on the region — and executives talked up the company's efforts there on an earnings call this week.

Specifically CEO Elon Musk and Tesla's retiring CFO Deepak Ahuja emphasized their aims to get the Tesla Shanghai Gigafactory up-and-running this year, and to deliver U.S-made Model 3 sedans to customers in China immediately. Musk expressed concern that trade tensions between China and the U.S. could escalate, resulting in higher import taxes or tariffs, and other problems for Tesla.

Electric vehicle sales have grown more rapidly in China than other parts of the world, and already comprise about 4 percent of the substantial market there. The growth is thanks, in part, to a shifting array of federal and local incentives for electric vehicle makers, and subsidies for people who buy these cars in China. Tesla wants to establish a stronger foothold in this massive market, before the subsidies and incentives go away.

The industry ministry of China expects annual “new energy vehicle” output to rise to 2 million in 2020, and sales of 7 million new energy vehicles in China by 2025, representing about 20 percent of the overall autos market there.

Tesla faces serious competition from domestic Chinese companies like: the Warren Buffet-backed BYD; SAIC, which makes Roewe electric cars; and Geely, the parent company of Volvo. It also faces competition from foreign automakers that produce electric cars or hybrid, and already know their way around manufacturing in China, like Ford, Hyundai and Toyota.

Here are some of Tesla's biggest plans for China that execs outlined Wednesday's fourth-quarter earnings call, as transcribed by FactSet:

Funding the Shanghai Gigafactory:

“The purchase of the land is a 50-year lease with the government of China. So, it's not capex, but it's operating lease, and that shows up as the cash flow from operations. However, the capex that we will invest is our equipment, and we fully own it. So that will show up as capex. The plan, as we have indicated in the letter, is still to get funding for majority of that capital spending from local China banks. And we expect very attractive rates based on the dialogue we've had and there's a lot of interest.” — Deepak Ahuja

“Yeah. I mean, as a ballpark figure, probably something in the order of $500 million in capex to get to the 3,000-vehicle rate in Shanghai, ballpark figure. And as Deepak was saying, hooking up a very competitive debt financing in China really extremely compelling interest rates and so we do not expect that to be a capital drain on the company.” — Elon Musk

Tesla's advantages in China:

“If you're in the automotive industry you understand how significant this is, but maybe it's not as obvious to everyone. Tesla has the first wholly owned manufacturing facility in China of any automotive company. So, this is profound. And we're very appreciative of the Chinese government allowing us to do this. I think it is symbolic of them wanting to open the market and apply and it farewells to everyone. I'd just say like an order of appreciation for the Chinese government in allowing us to do that. It's a very significant thing.” – Elon Musk

On making batteries in Shanghai:

“We'll be making the module and the pack. So, it's really just production of cell supply. And you can essentially use any high-energy density, 2170 chemistry. We expect it to be a combination of cells produced at our Gigafactory in Nevada, cells produced in Japan and cells produced locally in China. And we feel confident of sufficient supply to hit 3,000 units a week.” — Elon Musk

Delivering a lower-priced Model 3:

“We need to bring the Shanghai factory online. I think that's the biggest variable for getting to 500,000-plus a year. Our car is just very expensive going into China. We've got import duties, we've got transport costs, we've got higher costs of labor here. And we've never been eligible for any of the EV tax credits. A lot of people criticize Tesla for being so dependent on incentives. In fact, for a company making EVs, we have the least access to incentives. It's pretty crazy. Because there's so many countries that have put price caps on the EV incentive which differentially affect Tesla. And in China, which is the biggest market for EV's, we've never had any subsidies or tax incentives for vehicles.

“So, it's difficult. Once a car is made there, it is eligible for that. That sounds like that's going to be reducing in China in the coming years. But really, bottom line is, we need the Shanghai factory to achieve that 10,000 rate and have the cars be affordable. It's important to appreciate, the demand for Model 3 is insanely high. The inhibitor is affordability. It's just that people literally don't have the money to buy the car. It's got nothing to do with desire. They just don't have enough money in the bank account. If the car can – if we made it more affordable, the demand is extraordinary.” — Elon Musk

On how demand in China stacks up versus Europe:

“Our relationship actually with Europe and China is how do we get the cars made and on order such that it reaches customers before end of quarter and we don't have a massive number of cars on the order. That's our biggest challenge. It's not demand. It's how do we get the cars there fast enough…I mean, we're not even really trying, I should point out. Our factory is like right now only making cars for China and Europe. That's all it's doing with respect to Model 3. And our whole focus is okay, how do we get those cars made, get them on a ship as fast as possible.” — Elon Musk

On U.S.-China trade relations:

“We don't know what's going to happen with the trade negotiations. So it's very important to get those cars especially to China as soon as possible. We hope the trade negotiations go well, but it's not clear. But we need to get them there while there's sort of de facto sort of a truce on the tariff war. And demand gen is really not one of the things we're thinking about.” — Elon Musk

WATCH: Elon Musk says demand for Model 3 is “insanely high,” but cost is too high

Elon Musk: Demand for Model 3 is 'insanely high,' but cost is too high
7 Hours Ago | 01:40