Manufacturing – Page 12551 – I wish I had more to offer

Renault EV Batteries Find 2nd Life In Electric Passenger Boat

River cruisers are not only a perfect application for electric drive but possibly also second-life batteries. Meet the Black Swan, an all-electric passenger boat for 2-8 passengers, powered by “second life” lithium-ion batteries from Renault‘s electric cars. It was created by French specialist maritime company Seine Alliance (in partnership with Renault and electric propulsion experts… Continue reading Renault EV Batteries Find 2nd Life In Electric Passenger Boat

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ZF opens first plant in Vietnam, adds Vinfast as a new customer

Opening of ZF’s Chassis Plant in Hai Phong, Vietnam: Michael Hankel, Member of the ZF Board of Management (3rd from left, back row), James DeLuca, VinGroup Deputy CEO (4th from left, back row), Dr. Peter Holdmann, Head of ZF’s Chassis Technology Division (5th from left, back row). German Tier 1 supplier ZF has opened its first… Continue reading ZF opens first plant in Vietnam, adds Vinfast as a new customer

JAGUAR LAND ROVER REPORTS OCTOBER RETAIL SALES AS RECOVERY IN CHINA CONTINUES, DEMAND FOR NEW EVOQUE REMAINS STRONG

Jaguar Land Rover is the UK’s largest automotive manufacturer, built around two iconic British car brands: Land Rover, the world’s leading manufacturer of premium all-wheel-drive vehicles; and Jaguar, one of the world’s premier luxury sports saloon and sports car marques. At Jaguar Land Rover, we are driven by a desire to deliver class-leading vehicles, which… Continue reading JAGUAR LAND ROVER REPORTS OCTOBER RETAIL SALES AS RECOVERY IN CHINA CONTINUES, DEMAND FOR NEW EVOQUE REMAINS STRONG

Audi E-Tron S Possibly Spied Testing At The Nurburgring Again

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ZF Joins Silicon Carbide Powertrain Bandwagon With Cree

Silicon carbide (SiC) power electronics (especially inverters) are a must-have if you want state-of-the-art efficiency. ZF, one of the tier-one automotive suppliers, announced a strategic partnership with Cree, whose silicon carbide (SiC) materials are selling like crazy. ZF intends to use Cree’s Wolfspeed silicon carbide technology in power electronics for electric vehicles. The main area… Continue reading ZF Joins Silicon Carbide Powertrain Bandwagon With Cree

E-Mobility: “Hitting and stinging”: Daimler works council fights for construction of electric gearbox in the main plant

Engine compartment of a Mercedes Daimler has to organize the production of electronic drives. (Photo: Daimler AG) Stuttgart Michael Häberle has just had old black and white photos framed. Shown here are employees and machines from the early days of Daimler at the parent plant in Stuttgart-Untertürkheim. The memorabilia are still packed in bubble wrap,… Continue reading E-Mobility: “Hitting and stinging”: Daimler works council fights for construction of electric gearbox in the main plant

Tesla Inside Out, Part Deux — Tesla Stores, Early Deliveries, & Seeing Elon

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Published on November 9th, 2019 |

by Zachary Shahan

Tesla Inside Out, Part Deux — Tesla Stores, Early Deliveries, & Seeing Elon

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November 9th, 2019 by Zachary Shahan

Continuing our discussion of Tesla and David Havasi’s long history at Tesla, we took up where we left off, talking about early Model S days at Tesla. At the time that, Tesla had a gigantic factory in Fremont with almost nothing in it other than big, wild dreams and post-apocalyptic images of Blade Runner and The Highlander flashing through their heads as they looked across the expansive space. (No, it wasn’t the 1980s, but many of the Tesla staff in 2012 had probably come of age in the ’80s, and it seems the atmosphere in the nearly empty factory stirred up those images again.)

If you prefer audio podcasts over watching YouTube videos, you can listen on your favorite podcasting platform instead. You can subscribe and listen to this podcast and other CleanTech Talk podcasts on: Anchor, Apple Podcasts/iTunes, Breaker, Google Podcasts, Overcast, Pocket, Podbean, Radio Public, SoundCloud, Spotify, or Stitcher.

David was brought onboard by George Blankenship, who was the architect behind Apple stores and The Gap before jumping into his VP of Design & Store Development role at Tesla. We are so used to Tesla stores now that they may seem like nothing special, but they shattered the auto industry mold by following that Apple model. The goal was basically to be the opposite of an auto dealership — welcoming, warm, cool, and a place you just enjoyed visiting. (Side note: David completely matches those characteristics, except that he’s a human, not a place.)

As David describes them, Apple stores were themselves revolutionary, something like “an art gallery and a petting zoo combined,” and Tesla replicated that feeling of premium, artistic, beautiful products being put on display but also, magically, available for touching and feeling and playing with. The atmosphere in a Tesla store is still something I love to experience. I’ll just go into my local store to see the eyes of wonder and excited tickling of inspiration that you can witness there. You can practically see into people’s brains as they let themselves genuinely consider buying a Tesla.

(At this point, we also had a bit of a chat about kids in Tesla stores, how much kids love Teslas, and how that relates to Tesla’s overall aim with the stores and the atmosphere therein. Then there was some discussion about people comparing Teslas to other vehicles in their class, about the different stages of tech adoption, and about Tesla’s leadership. To separate all of that out from the core of the interview, it will be in a separate video coming later.)

Coming to David’s first time seeing Elon Musk, we had to go back to a time when there were about a dozen small delivery teams around the country. David explained that those teams were made up of people with diverse backgrounds who sometimes had to operate and solve problems in situations they were completely unfamiliar with. He noted that, for example, back then the company was so small and bootstrapping it so much that the delivery teams had to build the trailers for the cars (“build” as in “put together,” sort of like IKEA furniture). Finding people on the team with the right skills for each part of the process was like a game of, “What’s your background? What can you do?” They had to pull together skills and experience and combine them into something like a real-world, come-to-life scrapbook. David shared a funny story about doing that one long day and night.

Getting back to the post-apocalyptic Fremont factory, David talked a bit about watching early Tesla engineers work right on the floor there and develop Tesla vehicles, the manufacturing system, and more. That’s also where he spotted Elon Musk for the first time. It’s not a story of Elon doing anything crazy — or even anything at all — but it’s a fun little story that certainly made me laugh.

The best part of this portion of our interview series, though, related to the head of manufacturing at the time and the final product his delivery team created one night. You just have to watch the video or listen to the podcast for the ending of this episode of “Tesla Inside Out.”

Related: “Tesla Inside Out — Tesla History From 7-Year Insider“

Side note: David and I will be the featured entertainment at a coming Tesla Florida Enthusiasts event on November 24 in Sarasota, Florida. Join us if you can!
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About the Author

Zachary Shahan is tryin' to help society help itself one word at a time. He spends most of his time here on CleanTechnica as its director and chief editor. He's also the CEO of Important Media. Zach is recognized globally as an electric vehicle, solar energy, and energy storage expert. He has presented about cleantech at conferences in India, the UAE, Ukraine, Poland, Germany, the Netherlands, the USA, Canada, and Curaçao.

Zach has long-term investments in Tesla [TSLA] — after years of covering solar and EVs, he simply has a lot of faith in this company and feels like it is a good cleantech company to invest in. But he offers no investment advice and does not recommend investing in Tesla or any other company.

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