Skoda Auto India is adopting a more localized and strategic approach with the launch of the Kylaq compact SUV, focusing on catering to the unique demands of the Indian market while aiming to strengthen its presence in the country’s highly competitive compact SUV segment. Autocar Professional analyzes the company’s new launch strategy. 1. New Marketing StrategyThe journey… Continue reading Seven ways Skoda tweaked its playbook for Kylaq launch
Tag: Tata
Skoda targets 75,000 Kylaq units, eyes 8% compact SUV market share
With an eye on breaking into the mainstream, Skoda Auto India is banking on its most affordable compact SUV, the Kylaq, to participate in the growing segment. The company has set itself a steep target of garnering an 8% segment share in this market dominated by formidable brands like Tata Nexon, Maruti Suzuki Brezza, Hyundai… Continue reading Skoda targets 75,000 Kylaq units, eyes 8% compact SUV market share
Skoda targets breakthrough in India’s compact SUV market with Kylaq
Skoda Auto India is launching the Kylaq, a compact SUV designed to challenge established players in India’s competitive automotive market. The vehicle represents a strategic pivot for the company, aiming to transition from a premium niche brand to a volume manufacturer. The Kylaq enters a segment dominated by brands like Tata Nexon, Maruti Suzuki Brezza,… Continue reading Skoda targets breakthrough in India’s compact SUV market with Kylaq
Kia India maintains 8% share of Kia global sales in CY2024
Kia Corporation has announced its CY2024 annual business results, highlighting a strong performance amid uncertain global market conditions. The Korean automaker registered total global sales of 3,089,300 units in CY2024, a 0.1% increase year on year. In CY2024, Kia sold a total of 638,000 electrified vehicles, a 10.9% YoY increase. Kia’s electrified models accounted for… Continue reading Kia India maintains 8% share of Kia global sales in CY2024
Digital Transformation Market in Oil and Gas to Grow by USD 56.4 Billion (2025-2029), Driven by Investments and Partnerships, Report Highlights AI-Driven Transformation – Technavio
NEW YORK, Jan. 24, 2025 /PRNewswire/ — Report with the AI impact on market trends – The global digital transformation market in oil and gas industry size is estimated to grow by USD 56.4 billion from 2025-2029, according to Technavio. The market is estimated to grow at a CAGR of 14.5% during the forecast period. Rise in… Continue reading Digital Transformation Market in Oil and Gas to Grow by USD 56.4 Billion (2025-2029), Driven by Investments and Partnerships, Report Highlights AI-Driven Transformation – Technavio
Allroad returns: Audi Q6 E-tron gets portal axles in off-road makeover
Audi has revealed the Q6 E-tron Off-Road concept as a hardcore, go-anywhere version of its latest electric SUV. Described as “Quattro redefined”, the bulked-up Q6 E-tron Sportback has been extensively modified for venturing off the Tarmac, with a heavy visual makeover, a massive suspension lift and chunky all-terrain tyres. Full technical details remain to be… Continue reading Allroad returns: Audi Q6 E-tron gets portal axles in off-road makeover
Tata acquires second iPhone maker, Pegatron, boosts EMS play
In a move that further solidifies its ambitions in the global electronics manufacturing sector, Tata Electronics Private Limited (“TEPL”) announced today the acquisition of a controlling 60% stake in Pegatron Technology India Private Ltd (“PTI”), a contract manufacturer of iPhones in India. This landmark acquisition marks Tata Electronics’ second major foray into iPhone assembly in… Continue reading Tata acquires second iPhone maker, Pegatron, boosts EMS play
The Fosse Way isn’t like other roads – it’s better
A little over 20 years ago, before speed cameras and carbon emissions and mandatory electronic reminder buzzers all began doing their best to change motoring enthusiasm profoundly for the worse, Honda commissioned some research into the UK’s favourite driving roads. More than 2000 respondents nominated the likes of the A686 out of Penrith, the A69… Continue reading The Fosse Way isn’t like other roads – it’s better
Cyclic Materials Receives $2M from InMotion Ventures
Cyclic Materials, a Toronto, Canada-based recycling company building a circular supply chain for Rare Earth Elements and other critical materials, received $2M from InMotion Ventures. This latest funding brought the company’s Series B round to $55m. The company intends to use the funds to support the opening of its first commercial facilities in the US… Continue reading Cyclic Materials Receives $2M from InMotion Ventures
Tata Motors and BVG Foundation collaborate to launch good samaritan road safety app
Tata Motors Limited, a prominent player in India’s automotive industry, has teamed up with BVG Foundation, a nonprofit organisation, to launch the Good Samaritan Road Safety App. The initiative aims to improve road safety and streamline emergency responses in Maharashtra by leveraging technology and community participation. The Good Samaritan Road Safety App is designed… Continue reading Tata Motors and BVG Foundation collaborate to launch good samaritan road safety app