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Eric Peterson

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Eric Peterson

Eric Peterson

Eric Peterson, marketing communications manager, is responsible for advertising and communications for The Lincoln Motor Company, bringing to life the Lincoln product and services story through existing and new consumer channels.

“We want to connect with our clients in a meaningful way, and through channels they prefer,” says Peterson. “While TV and digital continue to be important for mass awareness, experiential and social are critical channels to help Lincoln truly connect with potential clients in more personal and engaging ways.”

Peterson has extensive experience at Ford and Lincoln, having been with the company for more than 20 years.

Prior to this role, Peterson was responsible for the global launch of Ford’s mobility app, FordPass™, across 22 markets around the world. In previous roles, he was brand manager for Ford Explorer, Ford Edge, Ford Flex and the first-ever aluminum Ford F-150. He led the re..

New Ford Puma Crossover Fuses Seductive Design, Best-In-Class Luggage Capacity and Mild-Hybrid Fuel Efficiency

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New Ford Puma Crossover Fuses Seductive Design, Best-In-Class Luggage Capacity and Mild-Hybrid Fuel Efficiency

Ford unveils the sporty and athletic new Puma SUV-inspired crossover. Seductive exterior styling represents the next chapter in Ford’s human centric design philosophy
Ingenious flexible rear stowage solutions that will deliver best-in-class uncompromised load space and luggage capacity are among innovations developed following customer input
Advanced Ford EcoBoost Hybrid 48-volt technology to enhance Puma fuel efficiency, performance and fun-to-drive character
Effortless and intuitive technologies include Adaptive Cruise Control with Stop & Go; new Local Hazard Information; wireless charging; 12.3-inch “true colour” digital instrument cluster

COLOGNE, Germany, June 26, 2019 – Ford today unveiled the new Ford Puma – an SUV-inspired compact crossover that fuses stunning exterior design, best-in-class uncompromised load space, and sophi..

Ford Looks to the Future in Europe: Business Redesigned for Profitability, Efficiency, More New EVs and SUVs

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Ford Looks to the Future in Europe: Business Redesigned for Profitability, Efficiency, More New EVs and SUVs

New operating model and organization in effect, including three customer-focused business groups for Commercial Vehicles, Passenger Vehicles, Imports
At least three new nameplates in the next five years, growing Ford’s utility vehicle line-up; electrification across the portfolio providing customer choice, delivering CO2 performance
Efficiency improvements across all operations, including streamlined organizational structure, provide foundation for improved business performance
Financial results in Europe on track to significantly improve for full year 2019

COLOGNE, Germany, June 27, 2019 – Ford is launching a new business model and fresh vehicle line-up as part of the most comprehensive redesign in the history of its business in Europe. The company also is on track to significantly improve its financial results in Europe this year, ..

Why Lyft investor Autotech Ventures won’t touch scooter companies – Business Insider

Autotech Ventures, a San Francisco-based firm with a portfolio valued at nearly $200 million, has made investments in almost every segment of the red-hot transportation space. The fund invested in Lyft three years before its initial public offering this year and has other bets in everything from electric-vehicle charging networks, self-driving-car sensors, and apps that… Continue reading Why Lyft investor Autotech Ventures won’t touch scooter companies – Business Insider

Volvo solves autonomous revenue riddle with package deals

STOCKHOLM (Reuters) – Swedish truckmaker AB Volvo’s first commercial autonomous truck deal shows how it is bundling services to generate revenue from a technology that is years away from wide deployment. FILE PHOTO: A self-driving Volvo electric truck with no cab called Vera is seen during a presentation in Berlin, Germany, September 12, 2018. REUTERS/Emma… Continue reading Volvo solves autonomous revenue riddle with package deals

Greenhous Group acquires Southampton’s Adams Morey

Greenhous Group has acquired £61 million turnover Adams Morey to grow its representation with Fiat vans and Daf Trucks and Ford van servicing. The Telford-based retail group rose from 15th to 14th in the AM100 rankings last month and looks set to continue its growth in 2019 following the new acquisition, which adds to its… Continue reading Greenhous Group acquires Southampton’s Adams Morey

Megan McKenzie

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Megan McKenzie

Megan McKenzie

Megan McKenzie, product marketing manager, The Lincoln Motor Company, is responsible for the alignment of marketing and product development, which includes supporting pricing strategies and future product planning as well as representing the voice of the client. Prior to this, McKenzie served as Lincoln SUV marketing manager.

The Lincoln SUV line includes the Nautilus, Aviator, Navigator and the recently unveiled all-new Corsair.

McKenzie joined the luxury brand in 2011, working in Lincoln field operations after working on the Ford brand for nine years.

She then began working as product marketing manager for the 2017 Lincoln Continental and Lincoln MKZ, launching vehicles with advanced technology and Lincoln’s unique trademark grille. She soon realized that Lincoln was on the path to newfound success.

“That position got me so excited about the brand,” recalls McKenzie, who graduated from the University o..

Greenhous buys Adams Morey van and truck business

Greenhous Group has acquired Southampton-headquartered Adams Morey for an undisclosed sum. The Adams Morey business features Fiat vans and Daf Truck sales and also a strong Ford van servicing operation. Greenhous is rated 14 in the Motor Trader Top 200 with annual turnover of £1.05bn. Adams Morey is an established group of commercial vehicle dealerships… Continue reading Greenhous buys Adams Morey van and truck business