Tag: Ford

UPDATE 2-Ford picks BBDO as lead creative agency in blow to Britain’s WPP

(Reuters) – Ford (F.N) has chosen Omnicom’s (OMC.N) BBDO as its lead creative advertising agency in a symbolic blow to its partner of 75 years, WPP (WPP.L). FILE PHOTO: A WPPA sign on a wall outside the advertising company’s offices in London, Britain April 30, 2018. REUTERS/Simon Dawson/File Photo The British group, the world’s largest… Continue reading UPDATE 2-Ford picks BBDO as lead creative agency in blow to Britain’s WPP

WPP loses role as Ford’s lead creative agency

(Reuters) – Advertising giant WPP (WPP.L) has lost its position as lead creative agency for Ford Motor Co (F.N), WPP said. FILE PHOTO: A WPPA sign on a wall outside the advertising company’s offices in London, Britain April 30, 2018. REUTERS/Simon Dawson/File Photo WPP said Ford had given the job to another agency, named by… Continue reading WPP loses role as Ford’s lead creative agency

Dealers offer bigger discounts to shift large SUVs

Dealers are offering bigger discounts on large SUVs to keep the metal moving. That’s the conclusion of the latest quarterly Target Price from What Car? which found that discounts in the large SUV segment rose by 6% in the three months to August. Falling demand for big SUVs and the fall-out from diesel were leading… Continue reading Dealers offer bigger discounts to shift large SUVs

Seeing the Light: Ford’s Call for a Standard Self-Driving Car Language to Communicate Intent

By John Shutko, Ford Human Factors Technical Specialist for Self-Driving Vehicles Ford is calling on all self-driving vehicle developers, automakers and technology companies who are committed to deploying SAE level-4 vehicles to create an industry standard for communicating driving intent In real-world and virtual reality studies, Ford has tested a self-driving intent interface that lets… Continue reading Seeing the Light: Ford’s Call for a Standard Self-Driving Car Language to Communicate Intent

Ford is planning cuts to its salaried workforce

Rebecca Cook | Reuters
Ford Motor Company president and CEO James Hackett

Ford said Friday that it is planning cut to its salaried workforce in an effort to make the company more efficient.

The news was reported Friday in both the Detroit News and Detroit Free Press, but confirmed with CNBC.

The company does not yet know how many jobs it plans to cut, the company said. But it expects to have more details by the second quarter of 2019. Ford said it employs 70,000 salaried workers.

CEO Jim Hackett has said the second-largest U.S. automaker needs to improve its financial health.

Shares of Ford ended the day down less than 1 percent at $9.12. The stock has fallen about 27 percent since the beginning of the year.

Ford hired Hackett in early 2017 after seeing its stock languish under previous management, despite delivering several profitable quarters. However, since then some investors have grown frustrated with what they say is a lack of a specific plans to improve the company's outlook. The shares have fallen from a 52-week high of $13.33 set on Jan. 16 to a 52-week low of $9.09 on Thursday.

The game of alliances is set up in the autonomous car

Who will win the race for the autonomous car? The car manufacturers multiply in any case the alliances, to give themselves the best chance of one day reaching the finish line. Thursday, Toyota unveiled the creation of a joint venture with SoftBank to develop his “e-pallet”, a sort of wagon capable of making deliveries without… Continue reading The game of alliances is set up in the autonomous car